Remote B2B Digital Marketing Specialist (CRM & SEO)

Cordatus Resource Group; Pakistan; Remote; PKR 1,116,000 - 1,339,000; Full time

Benefits offered by this job

Fully remote work environment

Exposure to U.S. mid-market clients

Career growth and mentorship

Paid annual leave 15 days

Professional learning and development

Job summary

Cordatus Resource Group is seeking a Digital Marketing Specialist to oversee and optimize digital campaigns, nurture sequences, CRM workflows, and content performance. You will drive ROI through LinkedIn, Google Ads, email marketing, and SEO to generate qualified leads and revenue growth.

You will collaborate with the marketing lead, business development, consultants, and leadership to scale performance for U.S. mid-market clients while working fully remotely from Pakistan.

Qualifications

• 2 to 4 years of proven experience in B2B digital marketing execution.
• Experience working with U.S. or Canadian clients or organizations.
• Fluent written and spoken English for effective communication with U.S. clients.
• Bachelor’s degree in marketing, Business, or related field, or equivalent experience.
• Reliable high-speed internet connection suitable for video and voice calls.
• Availability to work full-time during U.S. business hours (evening in Pakistan).
• Must reside in Pakistan (fully remote position).

Responsibilities

• Plan, launch, and optimize LinkedIn and Google Search campaigns with monthly budget and ongoing A/B testing.
• Build and maintain multi-touch email nurture sequences and automated CRM workflows.
• Write on-brand copy for emails, landing pages, ads, and blog content with on-page SEO best practices.
• Manage the company’s social media presence, content planning, publishing, and engagement.
• Repurpose and promote case studies, whitepapers, webinars, and provide sales support materials.
• Maintain CRM data, UTM tagging, and conversion tracking to trace leads to sources.
• Track CPL, CPA, conversion rates, and email engagement; deliver monthly performance reports with recommendations.

Skills

LinkedIn Campaign Manager

Google Ads

CRM workflows

Email nurture sequences

Content writing

SEO basics

Analytics reporting

Executive messaging

Education

Bachelor's degree in marketing or related field

Tools

HubSpot

GoHighLevel

GA4

Google Tag Manager

WordPress

Webflow

Job description

Cordatus Resource Group is seeking a Digital Marketing Specialist to oversee and optimize digital campaigns, nurture sequences, CRM workflows, and content performance. You will drive ROI through LinkedIn, Google Ads, email marketing, and SEO to generate qualified leads and revenue growth.

You will collaborate with the marketing lead, business development, consultants, and leadership to scale performance for U.S. mid-market clients while working fully remotely from Pakistan.