RAN Techno-Commercial Lead for EMEA

Ericsson; Lahore; On-site; PKR 29,023,000 - 38,697,000; Full time

Job summary

Ericsson seeks a Techno Commercial Manager RAN for EMEA to blend technical insight with business acumen, shaping offers’ strategy and guiding commercial decisions. You will be a trusted advisor to the sales org, accelerating deals, protecting value, and driving profitable growth across RAN engagements.

You will connect RAN with Core, Cloud, Transport and Services to strengthen the end-to-end value story, reporting to the EMEA Head of Tactical Techno Commercial Management.

Qualifications

• Bachelor's or Master's in Engineering, Business or related field; MBA preferred.
• Proven experience in commercial, solution or techno-commercial roles within the RAN domain.
• Strong RAN technology knowledge (2G-5G, Massive MIMO, SW licensing, Cloud RAN, Open RAN) and exposure to Core, Cloud, Transport and OSS/BSS.
• Mastery of commercial modelling, TCO/ROI analysis and value-based pricing.
• Excellent stakeholder management — credible with Domain/Commercial Management and CTO/CPO/CFO level; clear communicator in English.

Responsibilities

• Lead RAN techno-commercial strategy and tactics support for EMEA-prioritised engagements including benchmarking, new product/commercial model introductions and complex non-delegated cases.
• Translate RAN technology advancements into compelling ROI/TCO value narratives with relevant commercial structures and risk-mitigation options.
• Drive proactive value creation: contribute to Strategy-to-Win (S2W) and country strategies ahead of RFQs, shifting stakeholders to proactive mode and positively influencing customer engagement.
• Facilitate data-driven, value-based and market-relevant pricing through benchmarks, discount guardrails and margin-smart incentive frameworks jointly with Pricing, Contract Management and Sales.
• Optimise offer scope with domain teams to maximise customer ROI and probability of success.
• Shape negotiation strategy with Commercial Management and Technical Presales; represent techno-commercial logic credibly with customer CTO/CPO/CFO teams, supporting selected direct customer negotiations.
• Industrialise reusable assets and share best practices: value argumentations, commercial tactics, barebone scoping examples, commercial models and T&Cs frameworks.
• Drive pricing excellence activities to support calibration of prices in various markets; analyse and influence commercial set targets.

Skills

RAN techno-commercial experience

Negotiation

Value-based pricing

Pricing modelling

Stakeholder management

English communication

Education

Bachelor's degree in Engineering or Business

Master's degree in Engineering or Business

MBA

Job description

Ericsson seeks a Techno Commercial Manager RAN for EMEA to blend technical insight with business acumen, shaping offers’ strategy and guiding commercial decisions. You will be a trusted advisor to the sales org, accelerating deals, protecting value, and driving profitable growth across RAN engagements.

You will connect RAN with Core, Cloud, Transport and Services to strengthen the end-to-end value story, reporting to the EMEA Head of Tactical Techno Commercial Management.