Product Marketing Manager

vFairs; Pakistan; On-site; PKR 1,800,000 - 3,000,000; Full time

Job summary

vFairs is looking for a highly articulate Product Marketing Manager to shape product messaging, drive demand, and enable sales and customer success teams. You will own GTM strategy for product modules and launch cycles, perform market research, and craft compelling positioning and messaging that resonates with customers.

You will work with design and web teams to write concise landing page copy, coordinate live demos, and train the sales force on value propositions during launches.

Qualifications

• 4+ years in product marketing for SaaS products.
• Ability to write clear, concise copy for multiple channels.
• Strong cross-functional collaboration with product, sales and design.
• Interest or experience with AI/LLMs is a plus.

Responsibilities

• Own GTM strategy for product modules and launches.
• Conduct market research using reviews, calls, and competitive intel.
• Develop positioning and messaging as products evolve.
• Write landing page copy and coordinate web updates with the web team.
• Train sales on value props and run live demos during launches.
• Lead the GTM plan and ensure successful market landing.
• Gather customer feedback to inform future roadmaps and measure campaigns.

Skills

Product marketing

SaaS

Cross-functional

Copywriting

Education

Marketing/Business degree

Job description

Job Description:

About the Role

We are seeking a highly articulate Product Marketing Manager to join our marketing team. As a Product Marketer Manager, you will play a pivotal role in shaping our products messaging and positioning, driving demand, and enabling our sales and customer success teams.

What Youll Actually Do

Youll be part of our product marketing team, owning GTM strategy for specific product modules and launch cycles.

Heres what that looks like day to day:

• Youll jump into roadmap calls with the product team to understand whats being built and why. Then youll figure out how to talk about it in a way that makes customers care.


• Market research is a big part of this. Youll dig through G2 reviews, listen to customer calls on Gong, stalk competitors, and interview people inside and outside the company to understand what matters.


• Youll work on positioning and messaging as the product evolves, thinking about how to articulate what we do to our potential customers in a manner that deeply resonates with them.


• You’ll work on customer-facing roadmaps with the design team. Youll also write short, punchy copy for landing pages and work with the web team to get them live and track their performance.


• The sales team needs to know how to sell what youre launching. At vFairs, we use RAG-based chatbots for sales enablement. Youll update the training docs and own their effectiveness over time. Youll also show up to town halls and sales huddles to walk teams through value props and run live demos.


• When something new launches, you own the GTM plan. Youll build excitement and make sure the launch actually lands.


• Youll work closely with customer success to pull feedback and insights that shape what gets built next. And youll measure whats working. Track campaigns, analyze performance, report back.


• We encourage using AI and LLM tools like Perplexity and Notebook LM to automate research and build reusable deliverables. Youll also build custom GPTs wherever you can shorten the time from blank page to first draft.


• Youll stay in sync with your manager and teammates using Slack Tasks and weekly syncs.

What We Expect in Your First 90 Days

Month 1: Learn the landscape

Get deep into the product. Understand our main ICPs and use cases inside and out. Meet the teams youll work with most (product, sales, customer success, web). Read G2 reviews, talk to internal stakeholders, and study the competition.

Sync with your manager early to align on expectations. Youll also shadow the team and potentially lead a couple of feature launches to get your feet wet.

Month 2: Take ownership

Start owning a product module or launch cycle. Pair up with a few PMs and run your first sales enablement session. Take on town hall responsibilities and coordinate with sales and customer success to gather insights and align messaging across teams.

This is where you start leaning into AI automations and LLMs to speed up your workflow as you get comfortable with the rhythm.

Month 3: Show impact

Quantify your launches. Show management where things are working and where theyre not. Ship a Tier 1 launch and start thinking strategically about how your work ties to bigger business goals.

If you show promise in this first quarter and deliver results, this role can evolve into an opportunity to help drive the PMM team forward.

This Role Is For You If You:

• Have 4+ years in product marketing, ideally in SaaS products


• Can write copy thats clear and compelling without sounding like a robot


• Like working cross-functionally and dont need everything spelled out for you


• Get excited about digging into data, customer feedback, and competitive research


• Can stand up in front of a sales team and make them believe in what youre selling


• Has a passion and acumen for AI/LLMs


• Have a degree in Marketing, Business, or equivalent