Outbound Email Campaigns Specialist for Lead Gen

Taraki; Lahore; On-site; PKR 600,000 - 1,000,000; Full time

Job summary

Folium AI in Lahore is seeking a Marketing Executive (Outreach Campaigns) to drive outbound email campaigns and lead generation. You will build high-performing sequences, define ICPs, and work closely with the sales team to schedule qualified meetings.

This role requires 2+ years of email marketing experience, hands-on use of Instantly and Salesforce, strong English writing skills, and a knack for data segmentation and campaign optimization.

Qualifications

• 2+ years of experience in email marketing or outbound campaign management.
• Hands-on experience with Instantly (or similar cold email platforms) and Salesforce CRM.
• Strong English written communication skills.
• Knowledge of lead generation, data segmentation, and campaign optimization.
• Basic understanding of email deliverability, SPF, DKIM, and DMARC.
• Experience with LinkedIn outreach is a plus.

Responsibilities

• Manage outbound email campaigns using Salesforce and Instantly/GHL.
• Build and optimize mass and drip email sequences.
• Define ICPs and extract targeted prospect data.
• Segment, clean, and manage lead databases.
• Monitor campaign performance and optimize for better engagement.
• Handle initial prospect responses and qualify leads.
• Maintain accurate CRM records and campaign reports.
• Collaborate with the sales team to schedule qualified meetings.
• Support LinkedIn and other outbound outreach campaigns.

Skills

Email marketing

Outbound campaigns

Salesforce CRM

Cold email platforms

English writing

Lead generation

Data segmentation

Campaign optimization

Email deliverability

LinkedIn outreach

Tools

Salesforce CRM

Job description

Folium AI in Lahore is seeking a Marketing Executive (Outreach Campaigns) to drive outbound email campaigns and lead generation. You will build high-performing sequences, define ICPs, and work closely with the sales team to schedule qualified meetings.

This role requires 2+ years of email marketing experience, hands-on use of Instantly and Salesforce, strong English writing skills, and a knack for data segmentation and campaign optimization.