Media Buyer

ZMC DIGITAL SOLUTIONS; Lahore; Remote; PKR 893,000 - 1,339,000; Full time

Job summary

ZMC DIGITAL SOLUTIONS is seeking a Media Buyer for a remote, full-time role. You will plan, launch, and manage paid campaigns on Facebook and Instagram, covering multiple niches. The position requires 3+ years of Meta media buying experience and strong funnel expertise.

You will set up GTM, GA4, and Meta Pixel during onboarding, monitor ROAS, and deliver weekly KPI reports. Salary ranges from PKR 80,000 to PKR 120,000 per month.

Qualifications

• Minimum 3+ years of hands-on Meta media buying experience.
• Proven experience managing campaigns across multiple niches and industries.
• Strong understanding of marketing funnels, customer journeys, and conversion optimisation.
• Expertise in Meta Ads Manager, campaign optimisation, and scaling.

Responsibilities

• Plan, launch, and manage paid advertising campaigns across Facebook and Instagram.
• Manage multiple client ad accounts across different niches and industries.
• Develop and execute effective marketing and conversion funnel strategies.
• Monitor daily campaign performance and optimise for better ROAS.
• Manage advertising budgets and ensure spending stays within allocated limits.
• Test different audiences, creatives, ad copies, landing pages, and bidding strategies.
• Set up GTM, GA4, and Meta Pixel during new client onboarding.
• Analyse campaign performance and identify opportunities for scaling.
• Provide creative performance insights to help the Creative Team develop high-converting ad creatives.
• Prepare weekly reports covering key KPIs, winning creatives, audience performance, and testing results.

Skills

Meta media buying

Funnel optimisation

Performance marketing

Campaign analysis

Tools

GTM

GA4

Meta Pixel

Job description

WE'RE HIRING | MEDIA BUYER

• Work Mode: Remote
• Experience: 3+ Years
• Employment Type: Full-Time
• Salary: 80,000 to 120,000 (PKR)

If you know how to turn advertising budgets into measurable business results, we'd love to hear from you!

Key Responsibilities

• Plan, launch, and manage paid advertising campaigns across Facebook and Instagram.
• Manage multiple client ad accounts across different niches and industries.
• Develop and execute effective marketing and conversion funnel strategies.
• Monitor daily campaign performance and optimise for better ROAS.
• Manage advertising budgets and ensure spending stays within allocated limits.
• Test different audiences, creatives, ad copies, landing pages, and bidding strategies.
• Set up GTM, GA4, and Meta Pixel (Dataset) during new client onboarding.
• Analyse campaign performance and identify opportunities for scaling.
• Provide creative performance insights to help the Creative Team develop high-converting ad creatives.
• Prepare weekly reports covering key KPIs, winning creatives, audience performance, and testing results.

Requirements

• Minimum 3+ years of hands-on Meta media buying experience.
• Proven experience managing campaigns across multiple niches and industries.
• Strong understanding of marketing funnels, customer journeys, and conversion optimisation.
• Expertise in Meta Ads Manager, campaign optimisation, and scaling.