Media Associate

Pakistan Centre for Philanthropy; Karachi Division; On-site; PKR 893,000 - 1,674,000; Full time

Job summary

Legal Aid Society (LAS) in Pakistan's Sindh region seeks a proactive Media Associate to lead marketing and outreach across TV, radio, digital, and social channels.

You will build campaigns, create compelling Urdu, Sindhi, and English content, manage influencers and media partnerships, and deliver high-impact materials on tight deadlines. Collaborate with the Communications Team to align messaging, monitor performance, and drive awareness of LAS's helpline and services.

Qualifications

• Bachelor’s degree in Marketing, Media / Mass Communication, IT, Business Administration.
• Proven experience in marketing, media management, social media, and content creation.
• Demonstrated experience managing multi-channel campaigns and coordinating with media outlets.

Responsibilities

• Lead the planning, design, and execution of SLACC’s marketing and outreach campaigns to reach millions of citizens across Sindh and Pakistan.
• Develop integrated campaign strategies spanning television, radio, digital, and social media to promote SLACC’s helpline and services.
• Set outreach objectives, define target audiences, manage campaign budgets, and track performance against measurable goals.

Skills

Marketing

Media management

Content creation

Multi-channel campaigns

Urdu content

Sindhi content

English content

Education

Bachelor’s degree in Marketing, Media / Mass Communication, IT, Business Administration

Job description

Join the team behind Pakistan’s first technology-enabled, toll-free legal advisory helpline and help take free legal information to millions across Sindh and beyond.

As a Media Associate, you’ll lead SLACC’s marketing and outreach across digital, social, TV, radio, and other media channels. From building campaigns and creating high-impact content to working with media partners, influencers, and public figures, this role sits at the intersection of creativity, communication, and social impact.

We’re looking for a proactive, hands‑on communicator who can turn ideas into compelling content, manage campaigns, create visuals and presentations, and move quickly when the moment calls for it.

Position summary

The Media Associate leads the marketing and outreach function of SLACC, taking ownership of the organization’s public image and its mission to reach millions of citizens across Pakistan. The role combines strategic marketing leadership with hands‑on content creation and design. Working closely with the Communications Team, the Media Associate manages SLACC’s presence across television, digital, and social media channels, cultivates relationships with influencers and media partners, and delivers campaigns that convert public awareness into help‑seeking action. This is a dynamic, delivery‑focused role suited to a creative and proactive professional who can move seamlessly between big‑picture campaign strategy and rapid, high-quality execution—including designing posts and preparing presentations at short notice when required.

Key responsibilities

• Lead the planning, design, and execution of SLACC’s marketing and outreach campaigns to reach millions of citizens across Sindh and Pakistan.
• Develop integrated campaign strategies spanning television, radio, digital, and social media to promote SLACC’s helpline and services.
• Set outreach objectives, define target audiences, manage campaign budgets, and track performance against measurable goals.

Media Channels, Partnerships & Influencers

• Manage relationships with television channels, radio stations, and print/digital outlets to secure coverage, placements, and partnerships.
• Identify, engage, and coordinate with social media influencers and public figures to amplify SLACC’s message and extend its reach.
• Oversee media scheduling, vendor coordination, and campaign roll‑out in line with approved plans and budgets.

Social Media & Content Creation

• Create and manage engaging content—posts, reels, and campaigns—in Urdu, Sindhi, and English across all SLACC platforms.
• Develop content that highlights SLACC’s services, events, success stories, and public legal‑awareness messaging, maintaining a consistent content calendar and brand voice.

Design, Presentations & Creative Production

• Draft and design social media posts, graphics, and visual assets—including under tight deadlines and in emergency situations.
• Prepare professional presentations, briefing decks, and visual materials for internal and external stakeholders, aligned with SLACC’s brand guidelines.
• Provide photography and visual documentation during SLACC events, field visits, and publicity activities, ensuring high‑quality images are captured and properly archived.

Coordination, Monitoring & Reporting

• Work closely and continuously with the Communications Team to align messaging, campaigns, and public engagement activities.
• Monitor social media analytics, campaign reach, and audience engagement, reporting insights and recommending improvements based on data and emerging media trends.

Requirements

Qualifications & Experience

• Bachelor’s degree in Marketing, Media / Mass Communication, IT, Business Administration, or a related field.
• Proven experience in marketing, media management, social media, and content creation—preferably within the development, public‑sector, or non‑profit space.
• Demonstrated experience managing multi‑channel campaigns (TV, digital, social); experience coordinating with media outlets and/or influencers is strongly preferred.

EEO & Non-Discrimination Statement:

Integrated into our shared values is LAS’s commitment to diversity and equal employment opportunity.All qualified applicants will receive consideration for employment regardless of sex, age, race, colour, creed, religion, disability, sexual orientation, gender identity, or any other characteristics or conduct protected by law. LAS is committed to being an inclusive organization where all people are treated fairly, recognized for their individuality, promoted based on performance and encouraged to strive to reach their full potential. We believe in understanding and respecting differences among all people.Every individual at LAS has an ongoing responsibility to respect and support a diverse environment.

Safeguarding & PSEA Commitment

Legal Aid Society (LAS) is committed to the prevention and protection from all forms of sexual exploitation and abuse (SEA). LAS explicitly prohibits its staff, associates, partners, consultants, or any other representatives associated with the delivery of its work from:

• Engaging in any form of sexual exploitation or abuse;
• Sexual activity with children (persons below the age of 18) irrespective of a mistaken belief of the age of the child which shall not amount to a defense;
• Exchange of money, employment, goods or services for sex, including sexual favors or other forms of humiliating, degrading or exploitative behavior, is prohibited. This includes any exchange of assistance that is due to beneficiaries of assistance;
• Sexual relationships between LAS staff and beneficiaries of assistance, since they are based on inherently unequal power dynamics, undermine the credibility and integrity of the work of LAS and are strongly discouraged.

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