Content Management Officer | NAFSA

Pakistan Single Window (PSW); Islamabad; On-site; PKR 600,000 - 900,000; Full time

Job summary

Pakistan Single Window (PSW) recruits for the National Agri-Trade and Food Safety Authority (NAFSA) on a foundational team to develop systems and institutional capabilities. The role focuses on managing NAFSA’s digital content, drafting clear communications, and coordinating with cross-agency teams to ensure accurate information dissemination.

Applicants should have a Bachelor's degree in Mass Communication or related field and 2-4 years of content management experience, with strong writing and

Qualifications

• Bachelor's degree in Mass Communication, Digital Media, Marketing, Journalism or related discipline.

Responsibilities

• Manage and update NAFSA's digital content across official platforms (website/CMS, social media channels, and internal communication platforms) with timely publishing.
• Draft, edit, format, and schedule digital content (posts, announcements, web updates, FAQs, advisories, event content, internal updates)
• Coordinate with SAPW/OW/CSW to translate technical and regulatory information into clear messaging with required reviews.
• Maintain content calendars, publishing trackers and archives for retrievability and record readiness.
• Monitor basic digital performance metrics and prepare analytics summaries to improve content effectiveness.
• Ensure compliance with communication protocols and crisis/risk communication procedures for sensitive topics.
• Support multimedia content coordination by preparing briefs and coordinating inputs with vendors.
• Maintain brand templates and assets across platforms for consistent application.
• Perform any other duties assigned by the Assistant Director (External/Internal Communications) or Director Communications.

Skills

Digital content management

Copywriting

Editing

Social media

Analytics

Education

Bachelor's degree in Mass Communication

Tools

CMS platforms

Analytics tools

Job description

This position is being recruited by Pakistan Single Window (PSW) on behalf of the National Agri-Trade and Food Safety Authority (NAFSA). NAFSA is being established as a strategic national initiative to strengthen Pakistan's agri-trade ecosystem through enhanced regulatory oversight, facilitation, and modernization of food safety and trade processes. The selected candidate will be part of NAFSA's foundational team, contributing to the development of systems, processes, and institutional capabilities.

Responsibilities

• Manage and update NAFSA's digital content across official platforms (website/CMS, social media channels, and internal communication platforms as assigned), ensuring timely publishing, accuracy, and adherence to approved messaging
• Draft, edit, format, and schedule digital content (posts, announcements, web updates, FAQs, advisories, event content, internal updates) aligned with approved communication plans, content calendars, and branding guidelines
• Coordinate with SAPW/OW/CSW to translate technical and regulatory information into clear, audience-appropriate messaging while preserving accuracy; ensure required reviews/clearances are obtained prior to publishing
• Maintain content calendars, publishing trackers, and structured archives of all published content (including approvals, source references, and versions) to ensure retrievability and record readiness
• Monitor basic digital performance metrics (reach, engagement, clicks, sentiment indicators where available) and prepare periodic analytics summaries and recommendations to improve content effectiveness
• Ensure compliance with communication protocols, confidentiality requirements, and crisis/risk communication escalation procedures for sensitive topics
• Support coordination of multimedia content (infographics, short videos, banners, presentations) by preparing briefs, coordinating inputs, managing timelines, and reviewing deliverables with vendors/outsourced firms as required
• Support routine upkeep of digital assets and brand templates (logos, visual standards, approved imagery) and ensure consistent application across platforms
• Perform any other duties assigned by the Assistant Director (External/Internal Communications) or Director Communications consistent with NAFSA's mandate

Requirements

Education

• Bachelor's (minimum 16 years) in Mass Communication, Digital Media, Marketing, Journalism, or related discipline
• Experience
• 2-4 years of relevant content management experience
• Strong writing/editing skills and familiarity with social media and basic digital analytics
• Ability to work with deadlines and approvals

For contact, kindly reach out to [e-mail]