Media Analytics Specialist – External Communications

State Bank of Pakistan; Karachi Division; On-site; PKR 600,000 - 900,000; Full time

Job summary

State Bank of Pakistan (SBP) invites applications for the Data Analyst – Media Monitoring position in the External Communications Department (ECD), based in Karachi. The role centers on building dashboards that visualize media metrics, sentiment analysis, and campaign performance for senior management with timely, actionable insights.

You will serve as the POC for media monitoring agencies, refine dashboards, and track tone across print, electronic, and digital media to support informed decision

Qualifications

• Experience creating dashboards to visualize media metrics and sentiment analysis.
• Ability to act as liaison with external media monitoring agencies.
• Strong analytical mindset to provide actionable insights for senior management.

Responsibilities

• Develop and manage interactive dashboards to visualize key media metrics, campaign performance, and sentiment analysis.
• Act as POC for media monitoring agency to refine dashboards and reports.
• Track and analyze media sentiment, share of voice, tone across print, electronic and digital media.
• Provide in-depth media coverage analysis and present findings via dashboards for senior management.
• Support crisis communications with timely alerts and rapid analytic briefs.
• Perform any other tasks assigned by senior management.

Skills

Data visualization

Media monitoring

Sentiment analysis

Stakeholder communication

Crisis communications

Job description

State Bank of Pakistan (SBP) invites applications for the Data Analyst – Media Monitoring position in the External Communications Department (ECD), based in Karachi. The role centers on building dashboards that visualize media metrics, sentiment analysis, and campaign performance for senior management with timely, actionable insights.

You will serve as the POC for media monitoring agencies, refine dashboards, and track tone across print, electronic, and digital media to support informed decision