BI Reporting Analyst

easypaisa digital bank; Islamabad; On-site; PKR 1,200,000 - 2,100,000; Full time

Job summary

easypaisa digital bank in Islamabad seeks a BI Analyst to provide analytics and reporting on data to support timely business decisions.

You will build dashboards, analyze customer lifecycles across segments, and collaborate with product, marketing, and tech teams. Proficiency in SQL, Python or R, and GA tools is required or preferred. 1–2 years BI experience in fintech is a plus.

Qualifications

• Bachelor's or Master’s degree in Computer Science, Analytics, Applied Mathematics or Statistics, Engineering, or closely related field.
• 1-2 years of experience in BI.
• Strong SQL data analysis skills.
• Experience with Python, R, and Google Analytics is preferred.

Responsibilities

• Develop the understanding of the business and customer lifecycle across all businesses e.g., branchless, digital lending, branch lending, segments, etc.
• Identify major customer segments, drive key analytics from transaction trends
• Develop consumer insights dashboard from data generated through Google Analytics, Firebase, Appsflyer, that help in understanding consumer behavior for complete customer lifecycle.
• Use Firebase and Appsflyer dashboards to generate App performance and customer base analytics
• Automation using self-service tools
• Reconciliations, SBP & compliance/audit requirements handling etc.
• Lending and product funnels & portfolio creation
• Consumer analytics include developing funnel analytics, customer journeys creation, impact analysis of UI/UX flows, customer segmentation, App path analysis.
• Pre-Post analysis of EasyPaisa products
• Dashboard optimization and creation for customer growth and other KPIs
• Super strong stakeholder communication and management to ensure zero escalations for the entire team and promotion of this culture within the entire department
• Proactive engagement and liaison with vendors and product owners as a matter of routine
• Advisory and partnership role with the other teams within and outside the department to support them in achieving their roadmaps

Skills

SQL

Data analysis

Communication

Problem solving

Pressure handling

Education

Bachelor’s or Master’s degree in CS/Analytics/Mathematics/Statistics/Engineering

Tools

Python

R

Google Analytics

Job description

About easypaisa digital bank:

easypaisa is Pakistan’s first digital bank and has advanced Pakistan’s digital finance landscape. Backed by our shareholders, Telenor Group-a leading telecom operator in Asia and the Nordics- and Ant Group-the force behind Alipay, the world’s leading open internet platform, easypaisa deliver secure, convenient financial solutions to millions of Pakistanis.

Position Summary:

The resource is responsible of providing analytics and reporting on data to make better and timely business decisions.

Duties and Responsibilities:

• Develop the understanding of the business and customer lifecycle across all businesses e.g., branchless, digital lending, branch lending, segments etc.
• Identify major customer segments, drive key analytics from transaction trends
• Develop consumer insights dashboard from data generated through Google Analytics, Firebase, Appsflyer, that help in understanding consumer behavior for complete customer lifecycle.
• Use Firebase and Appsflyer dashboards to generate App performance and customer base analytics
• Automation using self-service tools
• Reconciliations, SBP & compliance/audit requirements handling etc.
• Lending and product funnels & portfolio creation
• Consumer analytics include developing funnel analytics, customer journeys creation, impact analysis of UI/UX flows, customer segmentation, App path analysis.
• Pre-Post analysis of EasyPaisa products
• Dashboard optimization and creation for customer growth and other KPIs
• Super strong stakeholder communication and management to ensure zero escalations for the entire team and promotion of this culture within the entire department
• Proactive engagement and liaison with vendors and product owners as a matter of routine
• Advisory and partnership role with the other teams within and outside the department to support them in achieving their roadmaps

Role Relationship

Internal

• PMO/Technology/IT
• Segments
• Digital Marketing
• Digital Wallets

External

• Vendors
• Regulator

Knowledge and Experience

Education:

Bachelor’s or Master’s degree in Computer Science, Analytics, Applied Mathematics or Statistics, Engineering, or closely related field.

Experience:

1- 2 years of experience in BI

Behavioral Skills:

• Communication Skills
• Problem Solving Abilities
• Pressure Handling

Competencies:

• Data analysis expertise using SQL mandatory
• Expertise in Python, R, Google Analytics, preferred