Marketing Specialist (Games)

TechZango Studio; Saddar; On-site; PKR 1,200,000 - 2,100,000; Full time

Benefits offered by this job

Competitive Salary

Performance Bonuses

Subsidized Meals & Accommodation

Team Celebrations & Regular Events

Clear Career Growth & Professional Dev

Job summary

TechZango Studio is hiring an ASO Expert (Games) to lead our app store optimization for a growing mobile gaming portfolio. Based on-site, you will drive organic downloads by optimizing metadata, keywords, visuals, and localization across Google Play and App Store Connect.

You will leverage trend analysis, A/B testing, and competitor insights to boost rankings and CVR, partnering with designers and the product team. English communication required.

Qualifications

• 2–3 years hands-on ASO experience focused on mobile games.
• Proficiency with ASO tools (Sensor Tower, AppTweak, MobileAction, Data.ai).
• Deep knowledge of Google Play Console and App Store Connect with native A/B testing.
• Strong data-driven mindset focused on user acquisition and ROI.
• Gamer psychology and understanding of what drives player installs.
• Excellent written and verbal English for localization and collaboration.

Responsibilities

• Plan and execute ASO strategies for Google Play and App Store Connect.
• Conduct keyword research, gap analysis, and competitor monitoring.
• Collaborate with designers to optimize icons, screenshots, and promos.
• Design and run A/B tests to optimize store listing CVR.
• Track metrics like impressions, downloads, rankings, CVR and report insights.

Skills

Data-driven mindset

Gamer psychology

Strong communication

Analytical thinking

Tools

Sensor Tower

AppTweak

MobileAction

Data.ai (App Annie)

Google Play Console

App Store Connect

Job description

Founded in 2021, TechZango Studio is a fast-growing software house specializing in mobile apps, mobile games, graphic design, and digital marketing. We pride ourselves on a people-first work culture, offering meals, accommodation, performance bonuses, and frequent team celebrations. Driven by innovation, our goal is to become a global leader in app and game development while empowering our team to grow.

About the Role

Job Title: ASO Expert (Games)

Company: TechZango Studio

Location: On-site

Experience Level: Mid-Level (2–3 years)

About TechZango Studio

Founded in 2021, TechZango Studio is a fast-growing software house specializing in mobile apps, mobile games, graphic design, and digital marketing. We pride ourselves on a people-first work culture, offering meals, accommodation, performance bonuses, and frequent team celebrations. Driven by innovation, our goal is to become a global leader in app and game development while empowering our team to grow.

About the Role

We are seeking an experienced and results-driven ASO Expert (Games) to lead our App Store Optimization strategy across the Google Play Store and Apple App Store. In this role, you will be responsible for maximizing organic downloads, improving keyword rankings, and scaling conversion rates across our mobile gaming portfolio.

If you understand mobile gaming trends, store algorithms, and data-driven growth strategies, we’d love to welcome you to our team!

Key Responsibilities

• End-to-End ASO Strategy: Plan and execute comprehensive ASO strategies (metadata, keywords, visual assets, localization) for Google Play & App Store Connect.
• Keyword & Competitor Intelligence: Conduct high-level keyword research, gap analysis, and competitor monitoring to rank for high-volume, relevant gaming queries.
• Creative Asset Optimization: Partner with graphic designers to create, test, and refine high-converting game icons, screenshots, feature graphics, and promo videos.
• A/B Testing: Design and execute continuous native A/B tests (Google Play Console / App Store Connect) to optimize Store Listing Conversion Rates (CVR).
• Market & Algorithm Tracking: Stay ahead of market trends, algorithmic updates, and competitor strategies in the mobile gaming space.
• Analytics & Reporting: Track key performance indicators (impressions, downloads, keyword rankings, CVR) and translate data into actionable insights for the product team.

Requirements & Qualifications

• 2–3 years of hands-on ASO experience dedicated specifically to mobile games.
• Proficiency in ASO Tools: Experience with Sensor Tower, AppTweak, MobileAction, Data.ai (App Annie), or similar tools.
• Store Platform Mastery: In-depth knowledge of Google Play Console and App Store Connect, including native A/B testing tools.
• Data-Driven Mindset: Strong analytical ability focused on user acquisition, conversion rate optimization, and ROI.
• Gamer Psychology: Deep passion for mobile games and a clear understanding of what drives player installs.
• Strong Communication: Excellent written and verbal English skills for visual localization and team collaboration.

Perks & Benefits

• Competitive Salary + Performance Bonuses
• Subsidized Meals & Accommodation
• Team Celebrations & Regular Events
• Clear Career Growth & Professional Development