Marketing Manager - Daftarkhwan

taraki-search; Lahore; On-site; PKR 1,800,000 - 2,400,000; Full time

Job summary

Daftarkhwan in Lahore is seeking a Marketing Manager to lead our marketing and branding strategy across content, performance marketing, digital channels, brand strategy, and SEO. The role focuses on driving brand visibility, audience engagement, and lead generation through integrated initiatives.

The ideal candidate blends strategic thinking with execution, managing campaigns and ensuring brand consistency.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 4–7 years of experience in marketing, with strong exposure to digital and performance marketing.
• Proven experience managing content, SEO, and digital marketing teams and campaigns.
• Strong analytical skills with the ability to interpret marketing data and optimize campaigns.

Responsibilities

• Develop and implement a comprehensive marketing strategy aligned with growth objectives.
• Plan and execute integrated marketing campaigns across digital platforms.
• Oversee content strategy across website, social media, blogs, newsletters, and collateral.
• Lead SEO strategy to improve rankings, traffic, and content performance.
• Manage digital marketing budgets and report ROAS and MROI.
• Collaborate with sales, operations, and leadership to align initiatives.

Skills

Marketing strategy

Content management

SEO & SEM

Analytics

Team leadership

Digital advertising

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Google Ads

Meta Ads Manager

SEMrush

Ahrefs

CMS platforms

Job description

Job Description

Daftarkhwan is one of the pioneers of coworking spaces in Pakistan. Operating in 3 cities within Pakistan, Daftarkhwan is a meeting point for entrepreneurs, startups, and enterprising companies, delivering high-end agile workplaces suited for the evolving needs of the modern day. Providing our members with exclusive, vibrant spaces, making their work seamless, while simultaneously building a cohesive community through our vast but easily accessible network.

About the role

Daftarkhwan is seeking a well-rounded Marketing Manager to join our team in Lahore. This is a full‑time, on‑site role. The Marketing Manager will lead and oversee the organization's marketing and branding strategy across content, performance marketing, digital channels, brand strategy, and SEO. This role is responsible for driving brand visibility, audience engagement, and lead generation through integrated marketing initiatives. The ideal candidate will combine strategic thinking with strong execution capabilities, managing campaigns, optimizing digital performance, and ensuring brand consistency across all marketing touchpoints.

Key Responsibilities

• Marketing Strategy & Planning
  • Develop and implement a comprehensive marketing strategy aligned with organizational growth objectives.
  • Managing departmental budgets and objectives
  • Plan and execute integrated marketing campaigns across digital platforms.
  • Monitor marketing trends, customer insights, and competitor activity to refine strategy.
  • Manage the overall marketing calendar, campaigns, and product/initiative launches.
  • Building, training, and retaining teams across different regions.
• Content & Brand Management
  • Oversee the content strategy across the website, social media, blogs, newsletters, and marketing collateral.
  • Ensure brand messaging, tone, and visual identity remain consistent across all platforms.
  • Collaborate with designers, writers, and internal teams to produce high‑quality content.
  • Develop storytelling and thought leadership initiatives to strengthen brand positioning.
• Performance Marketing & SEO
  • Plan, manage, and optimise paid campaigns across Google Ads, Meta, LinkedIn, and other digital channels, with a focus on lead generation, conversions, and ROI
  • Manage digital marketing budgets, allocate resources across channels, and report periodically on ROAS and MROI
  • Conduct A/B testing to continuously improve campaign performance and outcomes
  • Lead SEO strategy and implementation to improve organic search rankings, website traffic, and content performance
  • Monitor keyword performance, search trends, and competitor rankings
  • Partner with the web team to ensure technical SEO compliance and overall website performance
• Public Relations & Communication
  • Brand & Reputation Management: Shaping public perception of the company, maintaining a consistent brand voice, and managing messaging during controversies or crises.
  • Media Relations: Building and maintaining relationships with media contacts, writing press releases, and securing press coverage for product launches and company news.
  • Content & Storytelling: Creating brand narratives through thought leadership articles, executive profiles, and company announcements
  • Crisis Communication: Drafting public responses to reputational events such as negative reviews or social media backlash, and coordinating with relevant teams on messaging
  • Social Media: Managing public-facing channels, driving community engagement, responding to public commentary, and monitoring brand sentiment.
  • Event Management: Planning and executing site launches, sponsorships, and press events to build brand awareness and media attention
• Analytics & Reporting
  • Track and analyze marketing performance using tools such as Google Analytics, Search Console, and campaign dashboards.
  • Generate periodic reports on campaign results, audience growth, revenue, and lead generation.
  • Translate data insights into actionable marketing improvements.
• Cross-Functional Collaboration
  • Work closely with sales, operations, and leadership teams to align marketing initiatives with business goals.
  • Support lead generation initiatives and customer acquisition strategies.
  • Coordinate with external agencies, vendors, and freelancers when required.

About You

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 4–7 years of experience in marketing, with strong exposure to digital and performance marketing.
• Proven experience managing content, SEO, and digital marketing teams and campaigns.
• Strong analytical skills with the ability to interpret marketing data and optimize campaigns.

Key Competencies

• Strategic thinking and campaign planning
• Digital marketing expertise
• Content strategy and storytelling
• Data-driven decision-makingTeam collaboration and project management
• Creativity with strong attention to detail
• Preferred Attributes
  • Familiarity with marketing tools such as Google Analytics, Google Ads, Meta Ads Manager, SEO tools (SEMrush/Ahrefs), and CMS platforms.
  • Experience working in startup, tech, or community‑driven environments.
  • Strong understanding of brand building and audience engagement.
  • Ability to manage multiple campaigns and stakeholders in a fast‑paced setting.

Life at Daftarkhwan

Being a Daftarkhwan team member isn't your average run‑of‑the‑mill. Here you'll brush shoulders with those who dare to dream and do. A community of leaders, idealists, rockstars, and magicians from a variety of career paths, ensuring a network of diverse individuals who continue learning from and empowering others. At Daftarkhwan, we’re focused on building an army of leaders. We like to challenge ideas and explore innovative ways of getting things done. Encouraging an open‑minded attitude and collaborative work ethic. As an employer, we offer equal opportunity and encourage a democratic and open environment that supports close bonds between our teams and members alike, welcoming individuals from all ethnicities, genders, religions, and orientations in a zero‑judgment zone.