Marketing Manager

Essence Aesthetic; Islamabad; On-site; PKR 670,000 - 1,339,000; Full time

Benefits offered by this job

Incentive Bonus

Leaves

Job summary

Essence Aesthetic in Islamabad is seeking a Marketing Manager to lead planning and execution of marketing initiatives for its aesthetic services, strengthening the brand, attracting prospective clients, and supporting business growth through coordinated digital and offline campaigns.

You will collaborate with leadership and service teams, manage campaigns, budgets, content, partnerships, and analytics to improve inquiries and conversions while maintaining consistent messaging.

Qualifications

• Experience planning and delivering marketing campaigns for consumer-facing or service businesses.
• Strong understanding of digital marketing, social media platforms, paid advertising, content strategy, and lead generation.
• Ability to develop campaign briefs, calendars, budgets, and clear performance reports.
• Proficiency with analytics and reporting tools to assess reach, engagement, inquiries, and conversion.
• Excellent written communication, presentation, and coordination skills.
• Creative judgment and attention to detail in reviewing brand messaging and marketing materials.
• Strong organization, prioritization, and project management skills.

Responsibilities

• Develop and manage marketing plans, campaign calendars, and budgets aligned with business objectives.
• Build brand awareness and generate qualified inquiries through digital channels, content, promotions, and partnerships.
• Coordinate social media, advertising, website content, and creative production with internal teams and external vendors.
• Monitor campaign performance, customer engagement, and lead conversion; prepare reports and recommend improvements.
• Conduct market and competitor research to identify audience needs, trends, and growth opportunities.
• Maintain consistent brand messaging across customer communications and promotional materials.
• Collaborate with sales and service teams to improve inquiry follow-up and client retention.

Skills

Digital marketing

Social media marketing

Lead generation

Content strategy

Communication skills

Tools

Analytics tools

Job description

Job Description

Essence Aesthetic is seeking a Marketing Manager to lead the planning and execution of marketing initiatives for its aesthetic services. This role will help strengthen the brand, attract prospective clients, and support business growth through coordinated digital and offline campaigns. The position is based in Islamabad and works closely with leadership and service teams to ensure marketing activity reflects the company’s offerings and customer experience.

Responsibilities

• Develop and manage marketing plans, campaign calendars, and budgets aligned with business objectives.
• Build brand awareness and generate qualified inquiries through digital channels, content, promotions, and partnerships.
• Coordinate social media, advertising, website content, and creative production with internal teams and external vendors.
• Monitor campaign performance, customer engagement, and lead conversion; prepare reports and recommend improvements.
• Conduct market and competitor research to identify audience needs, trends, and growth opportunities.
• Maintain consistent brand messaging across customer communications and promotional materials.
• Collaborate with sales and service teams to improve inquiry follow-up and client retention.

Job Specification

• Demonstrated experience planning and delivering marketing campaigns, preferably for a consumer-facing or service business.
• Strong understanding of digital marketing, social media platforms, paid advertising, content strategy, and lead generation.
• Ability to develop campaign briefs, marketing calendars, budgets, and clear performance reports.
• Competence using analytics and reporting tools to assess reach, engagement, inquiries, and conversion.
• Excellent written communication, presentation, and coordination skills.
• Creative judgment and attention to detail in reviewing brand messaging and marketing materials.
• Strong organization, prioritization, and project management skills; able to coordinate multiple deadlines and stakeholders.
• Commercial awareness, customer-focused thinking, and an evidence-based approach to improving results.

Job Rewards and Benefits

• Incentive Bonus
• Leaves