Marketing Data Analyst: AI-Driven Insights for Campaigns

Global Rescue; Islamabad; On-site; PKR 1,200,000 - 2,000,000; Full time

Job summary

Global Rescue is seeking a Marketing Data Analyst in Islamabad, Pakistan to consolidate data from multiple formats and sources. The role focuses on delivering data-driven recommendations to improve marketing effectiveness through collaboration across departments and time zones.

The candidate should have strong analytical skills, English communication ability, and experience with AI tools and Excel. The position emphasizes data quality, reporting, and supporting MMM modeling efforts.

Qualifications

• Bachelor’s degree in marketing, with Mathematics/Statistics background preferred.
• Strong analytical and research skills.
• Geographical and geopolitical knowledge is advantageous.
• Experience with AI tools and advanced Microsoft Excel.
• MMM modeling experience is a big plus.
• Excellent verbal and written communication in English.
• Proactive with attention to detail and follow-through.

Responsibilities

• Suggest new marketing actions and optimizations based on data-driven analysis.
• Present data findings and analytical conclusions across the company.
• Research different data repositories on the internet to gather relevant data.
• Use AI to build data models.
• Update incomplete and outdated data.
• Ensure high data quality by collaborating with Campaign Managers.
• Develop and run regular reports for data health checks and management.
• Assist with various other tasks as necessary.

Skills

Analytical skills

Research skills

Communication skills

Attention to detail

Proactiveness

Education

Bachelor’s degree in marketing

Mathematics and Statistics background

Tools

AI tools

Microsoft Excel

Job description

Global Rescue is seeking a Marketing Data Analyst in Islamabad, Pakistan to consolidate data from multiple formats and sources. The role focuses on delivering data-driven recommendations to improve marketing effectiveness through collaboration across departments and time zones.

The candidate should have strong analytical skills, English communication ability, and experience with AI tools and Excel. The position emphasizes data quality, reporting, and supporting MMM modeling efforts.