Marketing

Power Tech Fusion; Lahore; On-site; PKR 446,400 - 669,600; Full time

Job summary

Power Tech Fusion, based in Lahore, is looking for a results-driven marketing professional to enhance brand awareness and drive sales growth. The role involves developing marketing plans, executing digital campaigns, and creating content aimed at improving conversion.

The ideal candidate should have experience in digital marketing, strong content creation skills, and a customer-focused mindset to effectively manage local marketing activities and drive in-person sales.

Qualifications

• Experience planning and executing digital marketing campaigns with measurable KPIs.
• Strong skills in content creation for various platforms.
• Competence with analytics tools to track campaigns.

Responsibilities

• Develop and execute integrated marketing plans.
• Plan and run digital campaigns to drive leads.
• Create and manage various marketing content.
• Coordinate with sales and service teams for promotions.
• Manage local marketing activities to increase service demand.

Skills

Digital marketing campaign planning

Content creation

Analytics tools proficiency

Lead generation strategies

Vendor relationships

Customer communication

Organizational skills

Customer-focused mindset

Tools

Google Analytics

Social media platforms

Email marketing tools

Job description

Company Overview

Power Tech Fusion, based in Lahore, supplies and services IT hardware including printers, CCTV cameras, and related equipment. The company sells products and provides on‑site and workshop services such as printer repair and maintenance, toner/ink refilling, and CCTV installation.

Role Overview

We are seeking a results‑driven marketing professional to raise brand awareness, generate leads, and support sales growth across Pakistan. Primary responsibilities include:

• Develop and execute integrated marketing plans tailored to hardware and services offerings, focusing on product sales and after‑sales services.
• Plan and run digital campaigns (social media, search, display) to drive leads for printer sales, refilling services, and CCTV installations.
• Create and manage content: product/service descriptions, promotional copy, service guides, and client‑facing materials to improve conversion and retention.
• Coordinate with sales and service teams to translate customer feedback into promotional offers, service packages, and local market initiatives.
• Manage local marketing activities in Lahore, including vendor partnerships, in‑store promotions, and community outreach to increase footfall and in‑person service demand.

Job Specification

• Experience planning and executing digital marketing campaigns (Facebook, Instagram, Google Ads) with measurable KPIs.
• Strong content creation skills for product pages, social posts, email, and promotional collateral.
• Competence with basic analytics tools (Google Analytics, Ads dashboards) to track campaigns and report ROI.
• Familiarity with local market and B2C/B2B lead generation strategies for hardware and service businesses.
• Ability to coordinate onsite promotions and partner/vendor relations in Lahore to drive in‑person sales and service demand.
• Good communication skills to liaise with technical teams and translate technical features into customer benefits.
• Organizational skills to manage multiple campaigns, timelines, and budgets; basic graphic or design sense (can use templates/tools).
• Customer‑focused mindset with experience improving conversion and service appointment volumes through targeted marketing.