Marcom & Digital Content Manager

esco.pk - Electronic Security Company; Saddar; On-site; PKR 2,000,000 - 4,200,000; Full time

Job summary

ESCO – Electronic Security Company in Pakistan invites a Marketing Communications Manager to own brand presence across digital, print, retail, and events. You will plan the content calendar, brief designers, manage external vendors, and ensure everything ships on brand and on time.

This hands-on leadership role requires coordinating content for Hikvision, Bosch, ITC, and channel partners, plus driving SEO, newsletters, and corporate communications.

Qualifications

• Bachelor's degree in Marketing, Communications, or Visual Design
• 35+ years in marketing communications, preferably B2B, technology, or channel/distribution environments
• Proven ability to run a recurring content calendar and hit monthly production volumes
• Strong writing and presentation skills for both B2B and B2C audiences
• Working proficiency in Adobe Creative Suite and Microsoft Office — enough to brief, review, and correct creative work
• Vendor and stakeholder management experience
• Strong organizational skills and comfort with high-volume, deadline-driven output

Responsibilities

• Plan and own the monthly content calendar across brands (Hikvision, Bosch, ITC)
• Direct production of social graphics and platform assets (~40+ monthly)
• Oversee video output and podcasts (~12–16 assets monthly)
• Commission and edit blog articles and product copy for pages and cross-linking
• Supervise website content, sliders, and product pages across primary sites
• Ensure SEO-consistent content and cross-linking on the e-commerce catalog
• Manage newsletters and EDM programme (4 per month) with a maintained database
• Keep Google Business listings current with photos and offers
• Define and enforce brand guidelines across print and digital assets
• Maintain company profile and executive bios with consolidated information
• Ensure uniform brand messaging across channels
• Build and refine co-branded templates and review presentations
• Plan branding for outlets, displays, signage, and seasonal changes
• Produce posters and printed collateral and manage printing
• Plan corporate events, seminars, and tradeshows, including post-event follow-up
• Represent the company at media and corporate events
• Partner with Sales, Technical, and Pre‑sales to align communications with business goals
• Mentor junior staff and manage external agencies and vendors

Skills

Vendor management

Stakeholder management

Content calendar

Writing skills

Education

Bachelor's degree in Marketing, Communications, or Visual Design

Tools

Adobe Creative Suite

Microsoft Office

Job description

Marketing Communications Manager (Marcom)

We are ESCO – Electronic Security Company, partnered with global leaders in security and communication systems including Hikvision, ITC, and Bosch. We are seeking a Marketing Communications Manager to own our brand presence across digital, print, retail, and event channels — and to run a monthly content production calendar that keeps our surveillance and communication solutions visible to dealers, integrators, and end clients across Pakistan.

This is a hands‑on leadership role: you will plan the calendar, brief and review the work of designers, videographers, and content writers, manage external vendors, and ensure everything ships on brand and on time.

Key responsibilities:

Content Planning & Production

• Own the monthly content calendar across brands (Hikvision, Bosch, ITC), aligned to seasonal trends, training schedules, and product priorities
• Direct production of social graphics: product infographics, WhatsApp status banners, platform covers, and event/seasonal greetings (~40+ assets monthly)
• Oversee video output: product animations, unboxing and solution-brief videos, guide/instructional videos, and technology review podcasts (~12–16 assets monthly)
• Commission and edit blog articles, LinkedIn technology briefs, and product/technology copy for website product pages and cross-linking

Digital & Web

• Supervise website content, sliders, homepage animations, and technology brief pages across our primary websites
• Ensure SEO-consistent product content and internal cross-linking on our e-commerce catalog
• Manage newsletters and EDM programme (4 per month) with a segmented, maintained email database
• Keep Google Business listings current with photos, offers, and information

Brand & Corporate Communications

• Define and enforce brand guidelines across all print and digital assets
• Maintain the company profile: About Us narrative, organization chart, executive bios, and consolidated financial and statistical information
• Ensure uniformity of brand messaging across every channel
• Build and refine co-branded presentation templates; review presentations for content quality, structure, and grammar

Retail Branding, Print & Events

• Plan and schedule branding for company outlets and dealer displays — vinyl, signboards, kiosks, wall graphics, POS stands, and office décor — including seasonal changeovers (Independence Day, Ramadan, Eid)
• Produce wall posters and infographics for LEC/IEC/REC demo areas, pennants, roll-ups, and printed collateral
• Manage quarterly promotional items, employee IDs, business cards, and offset printing
• Plan corporate events, seminars, and tradeshows: backdrops, certificates, award ceremony SMD content, logistics, and post-event follow-up

Leadership

• Represent the company at media, public, and corporate events
• Partner with Sales, Technical, and Pre‑sales to align communications with business objectives
• Mentor junior marketing staff and manage external agencies, printers, and production vendors

Qualifications

• Bachelor's degree in Marketing, Communications, or Visual Design
• 35+ years in marketing communications, preferably B2B, technology, or channel/distribution environments
• Proven ability to run a recurring content calendar and hit monthly production volumes
• Strong writing and presentation skills for both B2B and B2C audiences
• Working proficiency in Adobe Creative Suite and Microsoft Office — enough to brief, review, and correct creative work
• Vendor and stakeholder management experience
• Strong organizational skills and comfort with high-volume, deadline-driven outpu