Karachi-Based Digital Marketing Lead (B2B)

A Net Cyber Solutions; Karachi Division; On-site; PKR 1,200,000 - 2,200,000; Full time

Job summary

A Net Cyber Solutions in Karachi is seeking a Digital Marketing Manager to plan, execute and optimize digital marketing campaigns across channels to increase brand awareness, generate qualified leads and support business growth.

Day-to-day tasks include managing social media presence, coordinating content and paid campaigns, monitoring performance metrics, and using web analytics to refine strategies for higher ROI.

Qualifications

• Strong Digital Marketing and Marketing skills with experience developing and executing integrated online campaigns.
• Proficiency in Social Media Marketing, including creating content calendars and engagement optimization.
• Hands-on experience with Lead Generation strategies and tools to drive pipeline growth and measurable conversions.
• Ability to use Web Analytics platforms (e.g., Google Analytics) to track performance, interpret data, and optimize campaigns.
• Proven experience in B2B or technology-related marketing; familiarity with IT, cloud services, or software development is an advantage.

Responsibilities

• Plan, execute and optimize digital marketing campaigns across multiple channels to increase brand awareness and generate qualified leads.
• Manage social media presence and coordinate content and paid campaigns.
• Monitor performance metrics and use web analytics to refine strategies.
• Collaborate with sales and technical teams to align marketing initiatives with business objectives.
• Maintain a consistent brand voice and prepare regular performance reports.

Skills

Digital Marketing

Social Media Marketing

Lead Generation

Web Analytics

B2B Marketing

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

CRM systems

Marketing automation

SEO/SEM

Google Analytics

Job description

A Net Cyber Solutions in Karachi is seeking a Digital Marketing Manager to plan, execute and optimize digital marketing campaigns across channels to increase brand awareness, generate qualified leads and support business growth.

Day-to-day tasks include managing social media presence, coordinating content and paid campaigns, monitoring performance metrics, and using web analytics to refine strategies for higher ROI.