Head of Marketing

Project Accountants Ltd; Pakistan; On-site; PKR 2,400,000 - 5,200,000; Full time

Job summary

Project Accountants Ltd is seeking an experienced Head of Marketing to lead and elevate our global marketing function. You will shape brand strategy, drive the next phase of brand development, and strengthen our digital presence and industry initiatives across markets.

You will work with the CEO and leadership team to translate strategy into high-impact campaigns and thought leadership, guiding a high-performing team.

Qualifications

• Significant experience in senior marketing roles.
• Experience leading and developing a marketing team.
• Strong experience in brand strategy, positioning and messaging.
• Experience leading or contributing to a rebrand or repositioning.
• Strong understanding of SEO, digital authority and website strategy.
• Experience in content, thought leadership and integrated marketing campaigns.
• Good understanding of AI and emerging marketing technologies.
• Strong commercial awareness and ability to connect marketing with business growth.
• Experience managing external agencies and specialist partners.
• Confidence working directly with CEOs and senior leadership.
• International or multi-market experience within professional services or B2B environments.

Responsibilities

• Develop and own the marketing and brand strategy.
• Lead the rebrand from strategy to implementation.
• Strengthen the firm's website and digital authority.
• Develop content, thought leadership and industry initiatives.
• Oversee social media, PR, awards and events.
• Lead a high-performing marketing team and manage external partners.

Skills

Brand strategy

Leadership

SEO

Content marketing

Marketing technology

B2B marketing

Strategic thinking

Digital & AI marketing

Tools

Marketing automation

SEO tools

CMS platforms

Job description

We are an international professional services business supporting organisations across accounting, finance, fund administration, compliance and business operations.

Our ambition is to build one of the most trusted and distinctive professional services brands in our markets, with a growing international presence.

We are looking for an experienced Head of Marketing to lead our established marketing function, raise standards across the department and strengthen how the business is positioned, recognised and discovered globally.

The Role

This is a senior leadership role with responsibility for the overall marketing strategy, brand, digital presence, content, team performance and marketing support for business growth.

The successful candidate will work closely with the CEO and wider leadership team to translate the firm's strategy and positioning into high-quality, differentiated marketing.

A major part of the role will be leading the next stage of brand development and rebranding, strengthening the website and digital authority, developing distinctive industry initiatives and ensuring the existing marketing team operates at an exceptional standard.

Key Responsibilities

Brand & Positioning

• - Own and continuously develop the marketing and brand strategy.
• - Ensure the firm's positioning, messaging and identity are distinctive, consistent and aligned with commercial objectives.
• - Lead the planned rebrand from strategy through to implementation.
• - Protect and strengthen the brand as the business expands into new markets.
• - Understand competitors and identify opportunities to establish differentiated market positions.
• - Lead and develop the existing marketing team.
• - Set clear standards, responsibilities, objectives and performance expectations.
• - Identify skills gaps and implement appropriate training, coaching or specialist support.
• - Improve quality control, accountability and consistency across the department.
• - Ensure the team can operate effectively and independently while remaining aligned with business priorities.
• - Manage external agencies and specialist partners where required.

Content, Thought Leadership & Market Presence

• - Develop a clear content and thought leadership strategy.
• - Turn expertise within the business into high-quality insights, reports, case studies, campaigns and market commentary.
• - Develop original ideas including research, surveys, benchmarking, industry reports, events and other initiatives that can differentiate the firm.
• - Strengthen executive and employee participation in marketing and thought leadership.
• - Oversee social media, email, PR, awards, events and other key marketing channels.
• - Continually look for ideas that challenge conventional professional services marketing and create stronger market recognition.

Website, SEO & Digital Authority

• - Own the strategy for increasing the authority, visibility and performance of the website.
• - Develop a long-term plan to compete organically with leading professional services firms.
• - Oversee technical SEO, content strategy, digital PR, backlink development and website optimisation.
• - Increase rankings for strategically important services and markets.
• - Improve branded search, high-quality referral traffic and inbound opportunities.
• - Monitor competitor performance, search visibility and digital market share.

AI & Marketing Technology

• - Embed AI and automation appropriately across the marketing function.
• - Identify tools that improve research, content development, analytics, SEO, campaign management and team productivity.
• - Develop AI-assisted workflows while maintaining appropriate quality control and human judgement.
• - Improve visibility across AI-powered search and discovery platforms.
• - Keep the business ahead of relevant developments in marketing technology and digital behaviour.

International Growth & Business Development

• - Support expansion into existing and new international markets.
• - Develop marketing strategies for priority services, industries and jurisdictions.
• - Work closely with Business Development to improve lead generation, account-based marketing and prospect engagement.
• - Ensure marketing activity supports commercial priorities and contributes to pipeline development.
• - Develop strong marketing materials, case studies and proof points that support the BD team.

Performance & KPIs

The Head of Marketing will take ownership of the existing marketing KPIs, challenge and improve them where appropriate, and ensure activity translates into meaningful outcomes.

KPI Areas

• - Brand awareness and market visibility
• - Website authority and organic search performance
• - Commercial keyword rankings
• - High-quality referring domains and digital PR
• - Social media and thought leadership performance
• - Email audience growth and engagement
• - Marketing-generated and marketing-influenced opportunities
• - Support for new market and service growth

Experience & Profile

• - Significant experience in senior marketing roles.
• - Experience leading and developing a marketing team.
• - Strong experience in brand strategy, positioning and messaging.
• - Experience leading or materially contributing to a rebrand or repositioning.
• - Strong understanding of SEO, digital authority and website strategy.
• - Experience in content, thought leadership and integrated marketing campaigns.
• - Good understanding of AI and emerging marketing technologies.
• - Strong commercial awareness and ability to connect marketing with business growth.
• - Experience managing external agencies and specialist partners.
• - Confidence working directly with CEOs and senior leadership.
• - International or multi-market experience, ideally within professional services, financial services, consulting, technology or another sophisticated B2B environment.

The Person

We are looking for someone who combines strategic thinking with strong execution and leadership.

You should be able to recognise what needs improving, set a higher standard and bring the team with you.

You will be commercially minded, creative, curious and confident challenging established approaches. You should understand sophisticated B2B audiences, be comfortable working with data and technology, and know when strong human judgement matters more than simply producing more marketing.

Most importantly, we want someone who can take an established marketing function and make it exceptional.

What Success Looks Like

• - A clear and distinctive international market position.
• - A successful rebrand aligned with the future direction of the business.
• - A materially higher standard of marketing across all channels.
• - A strong, accountable and continuously developing marketing team.
• - Greater website authority and visibility against leading competitors.
• - Recognisable thought leadership and distinctive industry initiatives.
• - Stronger visibility across traditional and AI-powered search.
• - Increased support for inbound demand, business development and international expansion.
• - A marketing function that becomes a genuine competitive advantage for the business.