Head of E-Commerce

Khanewal; Lahore; On-site; PKR 3,000,000 - 6,000,000; Full time

Job summary

Insignia seeks a Head of E-Commerce to lead online sales, digital merchandising, marketplace operations, and customer experience. You will drive performance, optimize campaigns, and oversee inventory and fulfilment across digital platforms.

The role requires 8–12 years in e-commerce or digital commerce, with strong Excel analytics and cross-functional leadership. A strategic, results-driven mindset will help align promotions with inventory and fulfilment capabilities.

Qualifications

• Bachelor's degree in Business, Marketing, Supply Chain, or a related field.
• MBA preferred.
• 8–12 years of experience in e-commerce, omni-channel retail, or digital commerce operations.
• Experience managing online sales, fulfilment, and marketplaces in a multi-store retail environment.

Responsibilities

• Lead online sales performance against revenue, growth, and profitability targets.
• Monitor trading performance daily, weekly, and monthly across digital platforms.
• Drive sales through campaigns, launches, promotions, and marketplaces.
• Manage product listings, pricing, descriptions, images, availability, and assortment.
• Coordinate with Supply Chain and Merchandising for online inventory.
• Oversee order fulfilment, dispatch, delivery, and backlogs.
• Manage online returns, refunds, exchanges, and customer resolution.
• Oversee Insignia website, apps, and marketplace partners.
• Coordinate with IT and digital partners on platform functionality and reporting.
• Manage e-commerce budgets, marketplace fees, logistics, marketing, and tech costs.
• Track campaign ROI and identify revenue growth opportunities.
• Lead automation and business process improvements.
• Coordinate with Marketing, Supply Chain, Warehouse, Finance, and IT for smooth operations.
• Ensure promotional campaigns align with inventory and fulfilment capabilities.

Skills

Online trading

Digital merchandising

E-commerce operations

Marketplace management

Fulfilment KPIs

Budget management

Excel reporting

Commercial analytics

Cross-functional leadership

Education

Bachelor’s degree in Business/Marketing/Supply Chain

MBA preferred

Tools

Excel

Job description

## Head of E-CommerceFull Job Details#### Job Description**Company:** Insignia **Job Type:** Permanent **Positions:** 1### Job DescriptionThe Head of E-Commerce will be responsible for leading online sales, digital merchandising, marketplace operations, order fulfilment, customer experience, and overall e-commerce performance.Jobs**Key Responsibilities:*** Lead online sales performance against revenue, growth, and profitability targets.* Monitor daily, weekly, and monthly trading performance across digital platforms.* Drive sales through campaigns, product launches, promotions, and marketplaces.* Manage digital product listings, pricing, descriptions, images, availability, and assortment.* Coordinate with Supply Chain and Merchandising to ensure suitable online inventory.* Oversee order fulfilment, dispatch, delivery, cancellations, delays, and backlogs.* Manage online returns, refunds, exchanges, claims, and customer resolution.* Oversee performance of the Insignia website, apps, and marketplace partners.* Coordinate with IT and digital partners regarding platform functionality, uptime, reporting, and product feeds.* Manage e-commerce budgets, marketplace fees, logistics, marketing, and technology costs.* Track campaign and platform ROI and identify opportunities for revenue growth and cost efficiency.* Lead automation and business process improvement initiatives.* Coordinate with Marketing, Supply Chain, Warehouse, Finance, and IT for smooth online operations.* Ensure promotional campaigns and new launches are aligned with inventory and fulfilment capabilities.### Qualification* Bachelor’s degree in Business, Marketing, Supply Chain, or a related field.* MBA preferred.### Required Skills* Online trading and digital merchandising* E-commerce operations and marketplace management* Fulfilment KPIs, courier management, and returns* Budget management and commercial analysis* Platform and digital operations management* Strong Excel and reporting/dashboard skills* Commercial and results-oriented approach* Strong problem-solving and execution skills* Cross-functional coordination and team leadership### Experience* **8–12 years** of experience in e-commerce, omni-channel retail, or digital commerce operations.* Experience managing online sales, fulfilment, and marketplaces in a multi-store retail environment.