Growth Web Developer: WordPress, SEO & CRO

Spursol

Karachi Division

On-site

PKR 1,200,000 - 1,800,000

Full time

4 days ago

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Job summary

Spursol is seeking a Web Developer to build and maintain marketing websites using WordPress and modern front-end technologies. You will craft responsive pages, deploy landing pages for campaigns, and ensure robust tracking and form workflows.

Responsibilities include technical SEO, site performance, and collaboration with marketing and DevOps for hosting, backups, and migrations. The role emphasizes quality, testing, and documenting processes within Notion and Asana.

Qualifications

Experience with WordPress CMS
Proficient in HTML/CSS/JS
Experience with email template development
Proficient in responsive web development
Experience in landing page deployment
GA4/GTM implementation
Technical SEO basics
Web performance optimization
Form setup and testing
Hosting management and site deployments

Responsibilities

Build, update, and maintain marketing website pages and CMS content
Implement design-approved layouts; ensure responsive behavior across desktop and mobile
Maintain website speed, mobile usability, Core Web Vitals, and technical SEO hygiene
Manage website versioning and deployment documentation
Ensure staging-to-production workflow discipline — no direct production edits
Support website refreshes, redesigns, and content migrations as required
Develop campaign landing pages, product pages, event pages, and lead magnet pages
Set up thank-you pages, demo request flows, and form-based conversion paths
Support A/B test variants and CRO implementation as directed
Ensure all campaign pages are live, tested, and tracked before campaign launch
Own technical setup, testing, and maintenance of all website forms
Ensure form submissions are routing correctly to all relevant stakeholders
Conduct weekly form testing — demo request, contact, campaign, and newsletter forms
Troubleshoot and escalate form failures, SMTP/email delivery issues, and routing errors proactively
Preserve UTM parameters, hidden fields, and lead source tracking across all form flows
Implement and validate GA4 events, GTM tags, and conversion tracking
Support Looker Studio dashboard maintenance and data flow verification
Debug tracking mismatches and ensure campaign tracking is technically functional before launch
Coordinate with Growth Marketing on any performance tracking requirements
Conduct monthly technical SEO checks: GSC coverage, sitemap, crawl errors, Core Web Vitals
Implement redirects, canonical checks, schema markup (Article, Author, Breadcrumb)
Fix broken links, image compression, URL hygiene, and mobile usability issues
Support SEO plugin hygiene and GSC issue resolution
Support Mailchimp/newsletter technical setup, template development and testing
Coordinate test email sends and resolve formatting, responsiveness, or delivery issues
Ensure all emails are tested on desktop and mobile before send
Prepare deployment checklists and coordinate with DevOps/SecOps on hosting and infrastructure
Manage SiteGround staging, backups, and restore procedures
Validate redirects and canonical setup after any domain or hosting changes
Support subdomain setup, SSL configuration, and domain pointing as required
Maintain website change logs, deployment notes, and form testing records
Document all migrations, implementations, and recurring technical processes in Notion
Maintain a known issues list and plugin/tool inventory
Update Asana tasks with status, links, and completion notes — daily