Growth Marketing Manager

SARC MedIQ; Pakistan; On-site; PKR 1,800,000 - 3,000,000; Full time

Job summary

SARC MedIQ is seeking a Demand Generation & AI Automation lead to build repeatable, data-driven campaigns that generate qualified demos and opportunities. You will own strategy, execution, and optimization across paid, SEO and content, leveraging HubSpot and AI tools.

Collaboration with Sales, CS and Leadership is essential for scalable demand and revenue growth. You will partner with leadership to translate customer outcomes into compelling campaigns, drive testing, and measure impact using

Qualifications

• 5+ years of hands-on B2B SaaS growth or demand generation, with evidence of creating qualified pipeline and improving acquisition efficiency.
• Healthcare or medical-imaging experience is strongly preferred.

Responsibilities

• Campaign strategy and execution.
• Paid acquisition and account targeting.
• AI-assisted prospecting and engagement.
• Content, SEO and AI-search discoverability.
• HubSpot, conversion and reporting.
• Delivery and cross-functional ownership.

Skills

B2B SaaS growth

Demand generation

HubSpot execution

Multi-channel campaigns

AI and automation

Education

Degree in marketing or related field

Tools

HubSpot

Job description

Demand Generation & AI Automation | B2B Healthcare SaaS

Build a repeatable flow of qualified demonstrations and sales opportunities for SARC MedIQ, using targeted campaigns, compelling evidence and intelligent automation.

Your Mission

Build a repeatable flow of qualified demonstrations and sales opportunities for SARC MedIQ, using targeted campaigns, compelling evidence and intelligent automation.

About SARC MedIQ

SARC MedIQ connects medical imaging, AI-assisted reporting, clinical documentation and EHR workflows for U.S. healthcare practices. Our cloud-native PACS and workflow solutions help cardiology, vascular, vein, podiatry and other clinical teams reduce manual work.

About The Role

Turn commercial objectives into live campaigns, measure results and improve performance. Build on our existing HubSpot environment, customer evidence, paid-search activity and partner relationships to expand qualified demand.

Work with leadership, Marketing, Sales and Customer Success. You own campaigns and qualified demand; Sales owns demonstrations and closing; Customer Success owns onboarding, adoption and expansion.

What You Will Own

• Campaign strategy and execution

Define target practices, buying roles, problems, offers and conversion paths. Translate successful sales conversations and customer outcomes into specialty-specific emails, ads, landing pages, case studies and short demonstrations. Run message and offer tests, document learning and improve campaigns weekly.

• Paid acquisition and account targeting

Partner with our existing PPC lead to improve Google acquisition and test LinkedIn, Meta, retargeting and other approved channels. Own campaign-level budgets, audience selection, creative and landing-page experiments. Build account-based campaigns for priority practices and groups, measuring lead quality through sales outcomes.

• AI-assisted prospecting and engagement

Deploy and manage AI agents for prospect research, list enrichment, relevant outreach, reply handling and scheduling. Deduplicate partner and NPI data at the practice level, identify decision-makers and verify public signals such as expansion, hiring or software evaluation. Maintain approved messaging, opt-out handling and human escalation.

• Content, SEO and AI-search discoverability

Develop useful, search-ready specialty, workflow, integration and comparison content. Improve discovery through search engines and AI assistants such as ChatGPT and Gemini, using accurate, accessible content and measurable experiments. Coordinate customer-led sessions, partner campaigns and event follow-up with existing relationship owners.

• HubSpot, conversion and reporting

Use our existing HubSpot database to segment audiences, score and route leads, automate follow-up and maintain attribution. Track contacts through replies, booked and held demos, sales-accepted opportunities and paid customers. Separate sourced from influenced revenue, and new-account acquisition from expansion. Report campaign economics and recommend where to increase, change or stop spending.

• Delivery and cross-functional ownership

Maintain a concise campaign plan with owners, deadlines, spend and results. Coordinate marketing contributors, sales feedback and specialist vendors while remaining hands-on in execution. Keep company control of campaign assets and accounts. Use approved business data and product claims; patient information is not required for prospecting.

What You Bring

• 5+ years of hands-on B2B SaaS growth or demand generation, with evidence of creating qualified pipeline and improving acquisition efficiency. Healthcare or medical-imaging experience is strongly preferred.

• Strong HubSpot execution: segmentation, workflows, lead routing, campaign attribution, reporting and CRM data quality. Confident use of analytics and spreadsheets to explain performance.

• Multi-channel campaign experience: paid search/social, account targeting, email, SEO, landing pages and conversion testing. Ability to write clear buyer-focused copy and rapidly produce or brief effective creative.

• Practical AI and automation experience: agents, enrichment, research and workflow tools, with sound judgment about data quality, deliverability, inaccurate outputs and human review.

• Commercial discipline: prioritize work, manage a budget, communicate directly and act on sales feedback. Bring examples of experiments you personally launched and improved.

• A degree in marketing, business or a related field, or equivalent practical experience. Comfort using project-management and creative tools with a distributed team.

Your first 90 days

• FIRST 30 DAYS: Establish the funnel baseline and agree qualified-demo, pipeline and acquisition-cost targets. Prioritize practice segments and launch initial campaigns using the existing HubSpot setup and approved assets.

• DAYS 31-60: Show qualified demos held and sales-accepted opportunities from new campaigns. Test alternative messages and offers; improve response handling, booking and follow-up using actual prospect conversations.

• DAYS 61-90: Present results by campaign and segment, including costs and revenue as sales cohorts mature. Scale productive approaches and deliver a repeatable next-quarter acquisition plan.

How Success Is Measured

Qualified demos held, sales-accepted opportunities, sourced pipeline, new recurring revenue, cost per qualified demo and customer acquisition cost. Targets are agreed with leadership and evaluated with sales-cycle timing and account value in view.