Daraz PK-Creative Designer & Animator-UPO

Alibaba Group; Karachi Division; Sur place; PKR 1 674 000 - 2 567 000; Plein temps

Résumé du poste

Alibaba Group is seeking a talented Graphic Designer with 4+ years of experience to craft static, motion, and video creatives for performance marketing. You will develop KVs, banners, carousels, stories, reels, and landing page assets for campaigns across Meta, Google, TikTok, YouTube, and programmatic channels.

The role involves localization, bilingual content, and adherence to brand standards. You will produce motion graphics and short-form videos using After Effects and Premiere Pro, edit

Qualifications

• Bachelor's degree in Graphic Design or related field.
• 4+ years of experience in graphic design, motion graphics, or performance marketing creative.
• Strong portfolio demonstrating digital advertising, social media, motion graphics, and performance-driven creative work.

Responsabilités

• Design high-quality static, motion, and video creatives for performance marketing campaigns across Meta, Google, TikTok, YouTube, Programmatic Display, CRM, and other digital channels.
• Create campaign visuals and assets including banners, display ads, carousels, stories, reels, and landing pages.
• Produce motion graphics and short-form videos using After Effects and Premiere Pro.
• Edit, resize, adapt, and localise assets for multiple platforms and regional markets.
• Develop bilingual marketing creatives ensuring language accuracy, cultural relevance, and brand consistency.
• Contribute creative concepts and visual directions for campaigns, product launches, and seasonal initiatives.
• Create variations for A/B testing and optimise assets based on performance metrics.
• Utilise AI-powered design tools and automation to improve efficiency and speed.
• Collaborate across Performance Marketing, Growth, CRM, and Brand teams to align with business objectives.

Connaissances

Graphic design

Motion graphics

Video editing

Adobe Photoshop

Adobe Illustrator

After Effects

Premiere Pro

Figma

A/B testing

Brand consistency

Formation

Bachelor's degree in Graphic Design or related field

Outils

Adobe Creative Suite

Figma

Description du poste

• Design high-quality static, motion, and video creatives for performance marketing campaigns across Meta, Google, TikTok, YouTube, Programmatic Display, CRM, and other digital channels.
• Create campaign Key Visuals (KVs), promotional assets, banners, display ads, carousels, stories, reels, landing page creatives, and other digital marketing assets.
• Design and execute creative assets for Business as Usual (BAU), User Acquisition, Double Digit Campaigns (e.g. 1.1-12.12), Payday, Mid-Month, Mega Campaigns, and Fashion Campaigns across Pakistan, Bangladesh, Sri Lanka, and Nepal.
• Produce motion graphics, animations, GIFs, and short-form videos using Adobe After Effects and Premiere Pro.
• Edit, resize, adapt, and localise creative assets across multiple digital platforms, ad placements, aspect ratios, and regional markets.
• Create and adapt bilingual marketing creatives to support localised campaigns while ensuring language accuracy, cultural relevance, and brand consistency.
• Develop creative concepts and visual directions for commercial campaigns, product launches, seasonal events, and always-on marketing initiatives.
• Create high-performing creatives for customer acquisition, retention, engagement, reactivation, and conversion campaigns across multiple customer touchpoints.
• Design multiple creative variations for A/B testing and optimise assets based on campaign performance metrics, including CTR, CVR, CPA, ROAS, engagement, and conversion rates.
• Create conversion-focused landing page creatives and other digital assets to support user acquisition and campaign performance.
• Implement creative improvements based on campaign performance data, CRO principles, user behaviour insights, and stakeholder feedback.
• Ensure all creatives comply with platform specifications, advertising policies, and brand guidelines while maintaining consistency across all touchpoints.
• Collaborate with Performance Marketing, User Growth, CRM, Commercial, Digital Goods, Affiliate, Brand teams to develop and execute high-impact campaign creatives aligned with business objectives.
• Coordinate with campaign managers and cross-functional stakeholders to ensure creative assets are delivered accurately, on time, and aligned with campaign objectives.
• Maintain creative trackers, campaign calendars, asset trackers, content management trackers, and project documentation to ensure accurate campaign planning, asset management, timely delivery, and stakeholder visibility.
• Manage multiple campaigns and design projects simultaneously while maintaining quality, consistency, and fast turnaround times in a dynamic environment.
• Utilise AI-powered design tools and automation workflows to improve creative efficiency, scalability, and production speed.
• Support design teams and marketing initiatives by conceptualising, designing, and delivering creative assets across multiple ventures while ensuring brand consistency and timely execution.

Position Requirement

• Bachelor's degree in Graphic Design, Visual Communication, Multimedia Design, Fine Arts, or a related field.
• 4+ years of experience in graphic design, motion graphics, or performance marketing creative.
• Strong portfolio demonstrating digital advertising, social media, motion graphics, and performance-driven creative work.
• Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, After Effects, Premiere Pro, and Figma.
• Experience creating static creatives, motion graphics, animations, GIFs, and short-form videos for digital platforms.
• Strong understanding of digital advertising platforms, including Meta, Google, TikTok, YouTube, LinkedIn, and Programmatic Display.
• Knowledge of performance marketing principles, including A/B testing, creative optimisation, CRO, and campaign performance metrics.
• Understanding of platform-specific creative best practices, ad specifications, and asset requirements across multiple channels.
• Ability to design for various ad formats, including feed ads, stories, reels, carousels, display banners, CRM assets, and landing pages.
• Experience with video editing, motion design, and adapting creatives for different aspect ratios and placements.
• Familiarity with AI-powered design tools and creative automation workflows.
• Basic understanding of UI/UX and conversion-focused design principles.
• Strong creativity, attention to detail, and visual storytelling skills.
• Excellent communication and collaboration skills with the ability to work effectively across cross-functional teams.
• Strong project management and organisational skills with the ability to manage multiple priorities in a fast-paced environment.
• Ability to interpret campaign performance data and translate insights into effective creative improvements.
• Self-motivated, adaptable, and eager to stay updated on industry trends, emerging technologies, and best practices in digital marketing and design.