Email Marketing Specialist - Automation & Growth (Lahore)

SMB (Private) Limited; Lahore; On-site; PKR 1,200,000 - 2,000,000; Full time

Job summary

Scale My BNB invites an Email Marketing Specialist to join our Lahore-based on-site team. This full-time role will plan, execute, and optimize email campaigns to support lead generation, guest engagement, and client communication across SMB’s property management services.

You will build and segment lists, create sequences, and manage marketing automation, while tracking performance with analytics tools and maintaining brand consistency across campaigns.

Qualifications

• Experience planning and executing email campaigns.
• Experience with segmentation and list building.
• Experience with marketing analytics to measure campaigns.
• Proven ability to drive inquiries and bookings via email.

Responsibilities

• Plan, execute, and optimize email campaigns for lead generation and guest engagement.
• Build and segment email lists, create sequences, and set up automation workflows.
• Collaborate with marketing and operations to align content with goals and branding.
• Test subject lines and content, track deliverability and open rates, prepare performance reports.

Skills

Email marketing

Marketing automation

Marketing analytics

Communication

Lead generation

Audience segmentation

A/B testing

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

CRM tools

Email marketing software

Marketing automation platforms

Job description

Scale My BNB invites an Email Marketing Specialist to join our Lahore-based on-site team. This full-time role will plan, execute, and optimize email campaigns to support lead generation, guest engagement, and client communication across SMB’s property management services.

You will build and segment lists, create sequences, and manage marketing automation, while tracking performance with analytics tools and maintaining brand consistency across campaigns.