Email Marketing Specialist

SMB (Private) Limited; Lahore; On-site; PKR 1,200,000 - 2,000,000; Full time

Job summary

Scale My BNB invites an Email Marketing Specialist to join our Lahore-based on-site team. This full-time role will plan, execute, and optimize email campaigns to support lead generation, guest engagement, and client communication across SMB’s property management services.

You will build and segment lists, create sequences, and manage marketing automation, while tracking performance with analytics tools and maintaining brand consistency across campaigns.

Qualifications

• Experience planning and executing email campaigns.
• Experience with segmentation and list building.
• Experience with marketing analytics to measure campaigns.
• Proven ability to drive inquiries and bookings via email.

Responsibilities

• Plan, execute, and optimize email campaigns for lead generation and guest engagement.
• Build and segment email lists, create sequences, and set up automation workflows.
• Collaborate with marketing and operations to align content with goals and branding.
• Test subject lines and content, track deliverability and open rates, prepare performance reports.

Skills

Email marketing

Marketing automation

Marketing analytics

Communication

Lead generation

Audience segmentation

A/B testing

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

CRM tools

Email marketing software

Marketing automation platforms

Job description

Company Description

Scale My BNB (SMB Private Limited) is a full-service short-term rental property management company focused on owners and investors managing 10+ properties. The team operates and scales portfolios across Airbnb, VRBO, Booking.com, and direct booking channels, covering listing setup, daily operations, and guest experience. SMB manages the complete lifecycle of short-term rentals, including listing optimization, pricing strategy, guest communication, calendar management, and coordination of cleaning and maintenance. The company uses data-backed pricing, standardized workflows, and performance tracking to deliver efficient, consistent, and profitable results at scale. By specializing in multi-property portfolios, SMB provides dedicated support, scalable operations, and predictable outcomes for investors, operators, and property groups.

Role Description

The Email Marketing Specialist is a full-time, on-site role based in Lahore. This role is responsible for planning, executing, and optimizing email campaigns to support lead generation, guest engagement, and client communication across SMB’s property management services. Day-to-day tasks include building and segmenting email lists, creating and scheduling email sequences, setting up marketing automation workflows, and tracking campaign performance using marketing analytics tools. The specialist will collaborate with marketing and operations teams to align email content with business goals, maintain brand consistency, and support promotional initiatives for short-term rental portfolios. The role also involves testing subject lines and content, monitoring deliverability and open rates, and preparing regular performance reports with actionable insights.

Qualifications

• Candidates should possess strong Email Marketing Software and Marketing Automation skills, with hands-on experience in building and managing campaigns.


• Candidates should possess Marketing Analytics skills to track, interpret, and report on email performance, conversion rates, and engagement metrics.


• Candidates should possess Communication and Lead Generation skills to craft clear, persuasive messaging that drives inquiries, bookings, and client interest.


• Candidates should possess the ability to segment audiences, perform A/B testing, and optimize campaigns based on data-driven insights.


• Relevant qualifications include a bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.


• Experience in hospitality, real estate, or short-term rentals, and familiarity with CRM tools and digital marketing channels, is highly beneficial.


• Attention to detail, strong organizational skills, and the ability to work collaboratively in an on-site team environment are essential.