Digital Marketing Specialist

Orthodontics Align; Lahore; Hybrid; PKR 1,200,000 - 2,400,000; Full time

Job summary

Orthodontics Align in Lahore, Pakistan, seeks a Digital Marketing Specialist to build, execute, and scale high-performing campaigns from the Lahore office. You will drive international client acquisition among B2B dental professionals and labs, strengthen brand equity across digital channels, and optimize web traffic.

You will manage end-to-end performance marketing, content calendars, and promotional materials for a global B2B audience, delivering tangible growth and measurable results in a

Qualifications

• Experience in B2B healthcare or dental sectors.
• Experience with international lead generation and market expansion.
• Bachelor's degree in a relevant field.

Responsibilities

• Develop and execute multi-channel digital marketing strategies focused on acquiring global B2B clients (dentists, orthodontists, and dental labs).
• Plan, launch, and optimize paid media campaigns across Google Ads, Meta, LinkedIn, and industry networks.
• Build and manage content calendars aligned with brand positioning and clinical value propositions.
• Produce high-quality digital content (social media copy, web copy, emails) for a B2B audience.

Skills

B2B marketing

Lead generation

International marketing

Education

Bachelor's degree in relevant field

Job description

Company: Orthodontics Align
Location: Lahore, Pakistan (On-site/Hybrid)
Job Type: Full-time
Experience Level: Mid-Level/Expert
Industry: Dental Technology / B2B Healthcare Services

About Orthodontics Align

Orthodontics Align is a global leader in digital clear aligner treatment planning and 3D smile design. With over 12 years of specialized expertise.

We partner with dentists, orthodontists, and dental laboratories across the globe, delivering clinical precision, live video case planning, and guaranteed 24-hour treatment plan turnarounds. As we continue to scale our global footprint, we are seeking an ambitious, results-driven Digital Marketing Specialist to lead our online growth initiatives.

Position Overview

We are seeking an experienced Digital Marketing Specialist to build, execute, and scale high-performing digital marketing campaigns from our Lahore office. In this role, you will be responsible for driving international client acquisition (B2B dental professionals and labs), building brand equity across digital channels, optimizing web traffic, and managing end-to-end performance marketing efforts.

Key Responsibilities

• Strategy & Campaign Execution
• Develop and execute multi-channel digital marketing strategies focused on acquiring global B2B clients (dentists, orthodontists, and dental labs).
• Email compaigns
• Plan, launch, and optimize paid media campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and industry-specific digital networks.
• Build and manage content calendars that align with brand positioning and clinical value propositions.
• Produce high-quality digital content (social media copy, web copy, email sequences, and promotional materials) designed for a B2B audience.

Preferred Qualifications

• Prior experience in the B2B healthcare, medical technology, or dental/orthodontic sectors.
• Experience with international lead generation and target market expansion.
• Bachelaor's degree in relevant field.