Digital Marketing Specialist

Prestige Aesthetics; Islamabad; On-site; PKR 1,200,000 - 1,800,000; Full time

Job summary

Prestige Aesthetics in Islamabad seeks a Digital Marketing Specialist to manage and optimize the clinic’s online presence, drive brand awareness, and boost appointment bookings. This full-time, on-site role collaborates with clinical and front-desk teams to highlight services and success stories while ensuring a welcoming digital experience for potential clients.

You will plan campaigns across social media, schedule content, monitor performance, and generate data-driven reports.

Qualifications

• Experience planning content calendars and growing audience engagement.
• Campaign planning, paid advertising, and lead generation.
• Web analytics, data interpretation, and campaign optimization.
• Clear written and verbal communication and cross-functional collaboration.
• Experience in beauty, wellness, or clinical marketing is beneficial.
• Familiarity with SEO, content creation, and design tools.

Responsibilities

• Plan and execute digital campaigns to raise brand awareness.
• Create and schedule content across social media platforms.
• Coordinate online promotions aligned with branding and services.
• Monitor performance, generate reports, and optimize campaigns.
• Collaborate with clinical and front-desk teams to highlight services.

Skills

Social media marketing

Digital marketing

Web analytics

Communication

Beauty/health marketing

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Tools

Canva

Adobe Creative Suite

Job description

Company Description Prestige Aesthetics is a premium skin care and aesthetics clinic dedicated to enhancing natural beauty and building confidence through advanced treatments. The clinic offers top-tier skin care, laser therapies, aesthetic procedures, and surgeries delivered by a specialized team of experts. With a mission to elevate beauty and lives, Prestige Aesthetics focuses on empowering individuals to feel confident in their own skin. Guided by a vision to redefine laser and aesthetics, the clinic uses cutting-edge technology and high standards of care to make self-care more accessible and meaningful for every client.

Role Description The Digital Marketing Specialist will manage and optimize Prestige Aesthetics’ online presence to drive brand awareness, client engagement, and appointment bookings. This full-time, on-site role based in Islamabad involves planning and executing digital campaigns, creating and scheduling content across social media platforms, and coordinating online promotions aligned with the clinic’s branding and services. The specialist will monitor and analyze web and campaign performance, generate reports, and recommend improvements based on data insights. Day-to-day responsibilities include collaborating with the clinical and front-desk teams to highlight services and success stories, maintaining consistent messaging, and ensuring that all digital touchpoints provide an informative and welcoming experience for potential and existing clients.

Qualifications

• Candidates should possess strong skills in Social Media Marketing to plan content calendars, manage profiles, and grow audience engagement.
• Candidates should possess Digital Marketing skills, including campaign planning, paid advertising management, and lead generation across multiple platforms.
• Candidates should possess Web Analytics and Online Marketing skills to track performance, interpret data, and optimize campaigns for conversion and reach.
• Candidates should possess excellent Communication skills, including clear written and verbal communication, and the ability to collaborate with cross-functional teams.
• Relevant experience in beauty, wellness, healthcare, or clinic-based marketing is beneficial.
• Familiarity with SEO, content creation, and basic design tools (e.g., Canva, Adobe tools) is an advantage.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience is preferred.
• Ability to work on-site in Islamabad, manage multiple projects, and maintain a client-focused, ethical approach to marketing.