Customer Communications Lead: Data-Driven Messaging

Jeeny; Lahore; On-site; PKR 240,000 - 420,000; Full time

Benefits offered by this job

Health benefits

Flexible working hours

Job summary

Jeeny in Lahore is hiring a Customer Communications Lead to own messaging across riders and drivers, implement governance rules, and prioritize communications. You will guide tone, content, and journey design, using experimentation to improve engagement.

Ideal candidates have 3–5 years in CRM or lifecycle marketing, experience with CleverTap/Braze/Iterable or SFMC, and strong stakeholder management. A data-informed approach and ability to work cross-functional are essential.

Qualifications

• 3–5 years in CRM operations or lifecycle marketing.
• Experience governing message volume across multiple internal stakeholders.
• Hands-on with customer engagement platforms (CleverTap, Braze, Iterable or SFMC).
• Experience with experimentation: sample sizing, control design, significance.
• Experience in multilingual and multi-market communications.
• Ability to write data specifications and discuss with data/engineering.

Responsibilities

• Own our communications register, including ownership, frequency, and success metrics.
• Govern communications across teams and channels with central rules.
• Arbitrate competing sends and document rationale.
• Design and run the A/B testing programme and maintain test register.
• Define KPI for every message and collaborate with data/engineering to close gaps.
• Convert experiment results into content standards for scale.
• Partner with data science on automated decisioning engine, provide outcome data and guardrails.
• Chair planning forum for submitting intended sends and approvals.

Skills

CRM operations

Lifecycle marketing

Marketing automation

Campaign management

A/B testing

SQL

Multilingual communications

Cross-functional collaboration

Effective communication

Tools

CleverTap

Braze

Iterable

Salesforce Marketing Cloud

Job description

Jeeny in Lahore is hiring a Customer Communications Lead to own messaging across riders and drivers, implement governance rules, and prioritize communications. You will guide tone, content, and journey design, using experimentation to improve engagement.

Ideal candidates have 3–5 years in CRM or lifecycle marketing, experience with CleverTap/Braze/Iterable or SFMC, and strong stakeholder management. A data-informed approach and ability to work cross-functional are essential.