Creative and Digital Media Lead

Kamayi; Sialkot; On-site; PKR 446,400 - 669,600; Full time

Job summary

A leading marketing agency in Pakistan seeks a Digital Marketing Specialist to enhance visibility and engagement for incubation programs. You will develop innovative strategies, coordinate content creation for websites and blogs, and analyze marketing performance for optimization. The role requires staying updated on digital trends and collaborating with internal teams to align marketing efforts with brand goals.

Responsibilities

• Develop and implement creative and digital strategies to enhance visibility and engagement.
• Coordinate the creation of digital content including websites and blogs.
• Monitor and analyze digital marketing performance using data insights.
• Collaborate with internal teams to develop creative marketing materials.
• Stay updated on digital marketing trends and best practices.

Job description

1. Develop and implement creative and digital strategies to enhance the visibility, engagement, and outreach of NIC incubation programs and startups.
2. Coordinate the creation of digital content (e.g., website, blogs, press releases and podcasts).
3. Monitor and analyze digital marketing performance, using data insights to optimize campaigns and improve results.
4. Collaborate with internal teams and startups to develop creative marketing materials and campaigns that align with brand goals.
5. Stay updated on digital marketing trends, tools, and best practices to ensure the incubator's marketing efforts remain innovative and effective.