Content Manager - Editorial

pakeventures; Lahore; On-site; PKR 1,800,000 - 2,900,000; Full time

Job summary

PakWheels.com is seeking a dedicated Content Manager-Editorial to lead the content department in Pakistan. You will guide onsite and offsite writers, shape editorial strategy, and ensure high-quality automotive content across platforms.

You will supervise content production, optimize for SEO, and collaborate with marketing and product teams to enhance campaigns and launches. A strong portfolio and leadership track record are essential.

Qualifications

• Master’s degree in English, Mass Communication, or related field.
• 7+ years of professional content creation, editing, or editorial management.
• Proven leadership experience managing editorial/content teams.
• Portfolio of published work demonstrating editorial excellence.
• Strong understanding of SEO, content marketing, and audience engagement.
• Excellent writing and editing skills with strong grammar, structure, and tone.

Responsibilities

• Develop and manage the editorial strategy in alignment with marketing and brand goals.
• Lead a team of content writers and editors, assigning tasks and overseeing deliverables.
• Plan, write, edit, and publish high-quality articles, blog posts, and promotional copy tailored to our target audience.
• Ensure all content is optimized for SEO and digital platforms (website, social media, email, etc.).
• Oversee the content calendar and ensure timely delivery of content across platforms.
• Collaborate with marketing, design, and product teams to support campaigns and product launches through effective storytelling.
• Review and refine submitted content for tone, accuracy, structure, and grammar.
• Monitor content performance using analytics tools and suggest improvements.
• Stay up-to-date with industry trends, automotive news, and best practices in digital content.
• Maintain and update editorial guidelines and brand voice documentation.
• Ensure copyright and data protection compliance across all published materials.

Skills

Editing

Leadership

SEO

Content strategy

Editorial management

Education

Master’s degree

Tools

Analytics tools

Job description

We are seeking a dedicatedContent Manager-Editorial for PakWheels content department. This is an ideal position for a person with a passion for automobiles, news media industry and have expertise in Proofreading, re-structuring and editing articles by content writers.

We are looking for a team leader who can lead the team of onsite and offsite writers to accomplish our mission to revolutionize automobile buying, selling and maintenance experience in Pakistan.

Key Responsibilities:

• Develop and manage the editorial strategy in alignment with marketing and brand goals.
• Lead a team of content writers and editors, assigning tasks and overseeing deliverables.
• Plan, write, edit, and publish high-quality articles, blog posts, and promotional copy tailored to our target audience.
• Ensure all content is optimized for SEO and digital platforms (website, social media, email, etc.).
• Oversee the content calendar and ensure timely delivery of content across platforms.
• Collaborate with marketing, design, and product teams to support campaigns and product launches through effective storytelling.
• Review and refine submitted content for tone, accuracy, structure, and grammar.
• Monitor content performance using analytics tools and suggest improvements.
• Stay up-to-date with industry trends, automotive news, and best practices in digital content.
• Maintain and update editorial guidelines and brand voice documentation.
• Ensure copyright and data protection compliance across all published materials.

Qualification and Skills Requirements:

• Master’s degree, preferably in English, Mass Communication, or a related field.
• Minimum of 7 years of professional experience in content creation, editing, or editorial management.
• Proven leadership experience managing editorial/content teams.
• Portfolio of published work demonstrating versatility and editorial excellence.
• Strong understanding of SEO, content marketing, and audience engagement.
• Excellent writing and editing skills with a command of grammar, structure, and tone.
• Ability to handle multiple projects, set priorities, and meet deadlines.
• Good knowledge of the automotive industry is a strong plus.

Since 2003, PakWheels.com has helped millions of Pakistani’s buy & sell cars and bikes, read automotive reviews and news, check automotive prices and find solutions to their automotive needs. With over half a billion annual page views, PakWheels.com is one of the largest internet based platform in Pakistan.
In 2014, PakWheels.com raised US 3.5 million in funding from international investors which was the largest disclosed investment in any tech startup at that point.