Consumer Insights & Media Analytics Analyst

LIPTON Teas; Karachi Division; On-site; PKR 1,200,000 - 2,400,000; Full time

Job summary

LIPTON Teas is seeking a Consumer Analyst to join the Market Insights & Media Performance team in a role bridging consumer research with media analytics. The position focuses on turning consumer and market data into actionable insights and supporting campaign measurement and media performance analysis.

The role offers structured learning and on-the-job development across marketing, insights and media analytics, with opportunities to build proficiency in reporting and stakeholder communication.

Qualifications

• 3–4 years of relevant experience in consumer/market insights or related role.
• Experience analysing research/data and translating findings into insights.
• Strong Excel and PowerPoint skills with ability to present clearly.

Responsibilities

• Analyse quantitative and qualitative research to identify consumer, category and market insights.
• Support research projects covering consumer behaviour, attitudes, usage, brand health and category trends.
• Interpret data to translate findings into clear, commercially relevant insights.
• Assist with questionnaire development, briefs, analysis and reporting as required.
• Collaborate with internal stakeholders to ensure outputs address business questions.
• Monitor developments to identify trends and opportunities.

Skills

Excel

PowerPoint

Data interpretation

Analytical thinking

Communication

Curiosity

Tools

Power BI

Job description

LIPTON Teas is seeking a Consumer Analyst to join the Market Insights & Media Performance team in a role bridging consumer research with media analytics. The position focuses on turning consumer and market data into actionable insights and supporting campaign measurement and media performance analysis.

The role offers structured learning and on-the-job development across marketing, insights and media analytics, with opportunities to build proficiency in reporting and stakeholder communication.