Consumer Insights & Media Analytics Analyst

LIPTON Teas and Infusions; Karachi Division; Hybrid; PKR 900,000 - 1,300,000; Full time

Job summary

LIPTON Teas and Infusions is seeking a Consumer Analyst in Market Insights & Media Performance to translate consumer data into actionable insights and support media analytics initiatives. You will collaborate with Marketing, Media, Insights and external partners, developing skills in media KPIs and campaign evaluation while leveraging traditional consumer research strengths.

The role emphasizes growth into media analytics, data-driven marketing and cross-functional storytelling to inform

Qualifications

• 3–4 years of relevant professional experience in consumer/market insights or a similar role.
• Hands-on exposure to consumer research or market research.
• Strong analytical, problem-solving and communication skills.
• Good understanding of quantitative and/or qualitative research methodologies.

Responsibilities

• Analyse quantitative and qualitative research to identify consumer, category and market insights.
• Support research projects on consumer behaviour, attitudes, usage, brand health and category trends.
• Interpret data and translate findings into clear, commercially relevant insights.
• Support questionnaire development, research briefs, analysis and reporting as required.
• Collaborate with internal stakeholders to ensure outputs address business questions.
• Monitor competitor and market developments to identify trends and opportunities.
• Develop understanding of media fundamentals, measurement frameworks and key media performance indicators.
• Support analysis of campaign and media-performance data across channels.
• Assist with post-campaign analysis and interpretation of results.
• Connect consumer, market and media information to build holistic understanding of campaign effectiveness.
• Develop proficiency in media analytics tools through training and exposure.

Skills

Consumer research

Data interpretation

Excel

PowerPoint

Communication

Education

Bachelor's degree in Marketing/Business/Analytics

Tools

Power BI

Job description

LIPTON Teas and Infusions is seeking a Consumer Analyst in Market Insights & Media Performance to translate consumer data into actionable insights and support media analytics initiatives. You will collaborate with Marketing, Media, Insights and external partners, developing skills in media KPIs and campaign evaluation while leveraging traditional consumer research strengths.

The role emphasizes growth into media analytics, data-driven marketing and cross-functional storytelling to inform