Bulk Email Marketing Specialist (Salesforce)

Nopex Services; Punjab; On-site; PKR 2,000,000 - 3,200,000; Full time

Job summary

Nopex Services in Lahore, Pakistan, is seeking a Bulk Email Marketing Specialist to own end-to-end high-volume email campaigns for global clients using Salesforce Marketing Cloud and Account Engagement. You will build audiences, plan campaigns, protect deliverability, and convert replies into booked meetings.

This on-site role requires 4-5 years of hands-on email marketing, strong deliverability skills, list segmentation, automation, and KPI-driven reporting.

Qualifications

• 4 to 5 years of hands-on email marketing and B2B lead generation.
• Proven work running high-volume email campaigns for international markets.
• Strong hands-on experience with Salesforce Marketing Cloud and/or Account Engagement (Pardot), plus Salesforce CRM.
• Strong skills in deliverability, domain reputation, SPF, DKIM, DMARC, and inbox placement.
• Skill in list segmentation, automation, email sequences, A/B testing, and conversion.
• Basic knowledge of AMPscript, SQL, and HTML/CSS for email is a plus.

Responsibilities

• Plan and run bulk email campaigns in Salesforce Marketing Cloud or Account Engagement.
• Create automated sequences for outreach, lead nurturing, and booked meetings.
• Segment audiences and optimize deliverability and inbox placement.
• Generate leads and connect campaigns to Salesforce CRM and scheduling tools.
• Track leads through the funnel and report KPIs with dashboards.

Skills

Email marketing

B2B lead generation

Campaign planning

Independent work

Tools

Salesforce Marketing Cloud

Pardot Account Engagement

Salesforce CRM

AMPscript

SQL

HTML/CSS

LinkedIn Sales Navigator

Job description

Location: Peco Road, Lahore, Pakistan

Type: Full-time, on-site

Hours: Monday to Friday, 6 PM to 3 AM

About the Job

We need a skilled, results-focused Bulk Email Marketing Specialist to run high-volume email campaigns for global clients using Salesforce (Marketing Cloud / Account Engagement). This role is about more than sending emails. You will own the whole process: building audiences, planning campaigns, protecting deliverability, and turning replies into booked meetings.

What You Will Do

1. Plan and run bulk email campaigns in Salesforce

• Build and run large-scale B2B email campaigns for international markets using Salesforce Marketing Cloud or Account Engagement.
• Create automated sequences for outreach, follow-ups, lead nurturing, and meeting bookings (Journey Builder / Engagement Studio).
• Segment audiences by industry, job title, company size, and location using Data Extensions, lists, and Salesforce data.
• Write strong emails, subject lines, and calls to action, and A/B test them to improve results.

2. Keep emails reaching the inbox

• Manage sending domains, sender profiles, IP warm-up, and send classifications in Salesforce.
• Set up and fix SPF, DKIM, and DMARC.
• Monitor inbox placement, bounces, spam complaints, unsubscribes, and sender reputation.
• Set sending limits, keep lists clean, and fix delivery problems fast.
• Follow email laws (CAN-SPAM, GDPR) and Salesforce sending policies.

3. Generate and convert leads

• Run campaigns that bring in qualified prospects, positive replies, and booked meetings.
• Connect email campaigns with Salesforce CRM, lead forms, landing pages, and scheduling tools.
• Track each lead from first email to sale using Salesforce reports and campaign attribution.
• Work with the sales team to improve lead quality and follow-up.

4. Reach international markets

• Target the USA, UK, and other markets.
• Reach construction companies, contractors, builders, and engineering firms.
• Use LinkedIn Sales Navigator and other tools to build and enrich lead lists.
• Adjust your message for each industry and buyer.

5. Report and improve

• Track delivery rate, open rate, click rate, bounce rate, positive replies, qualified leads, meetings booked, and cost per lead.
• Build Salesforce dashboards and send a weekly report with results and plans.
• Fix weak campaigns using data.
• Own your KPIs and show clear growth.

What You Need

• 4 to 5 years of hands-on email marketing and B2B lead generation.
• Proven work running high-volume email campaigns for international markets.
• Strong hands-on experience with Salesforce Marketing Cloud and/or Account Engagement (Pardot), plus Salesforce CRM.
• Strong skills in deliverability, domain reputation, SPF, DKIM, DMARC, and inbox placement.
• Skill in list segmentation, automation, email sequences, A/B testing, and conversion.
• Basic knowledge of AMPscript, SQL, and HTML/CSS for email is a plus.
• Ability to work independently, fix technical issues, and work with sales.

Nice to Have

• Salesforce certifications (Marketing Cloud Email Specialist, Marketing Cloud Administrator, or Account Engagement Specialist).
• Experience with the USA, UK, UAE, Saudi Arabia, or other Gulf markets.
• B2B lead work in construction, real estate, engineering, or other high-value fields.
• Experience with tools like MailWizz, Zoho, Mailchimp, and LinkedIn Sales Navigator.
• Proof of results, such as reports, dashboards, or case studies

Who We Want

We are not looking for someone who only sends newsletters. We want someone who can plan campaigns in Salesforce, handle the technical side, fix delivery problems, win real interest from the right people, and turn emails into booked meetings.