B2B Content Strategist

Xpert Prime; Lahore; On-site; PKR 600,000 - 1,000,000; Full time

Job summary

LEAURY, a leather-made products brand and sister company of Xpert Prime, is seeking a B2B Content Strategist for an onsite, night-shift role in Lahore. You will plan and execute content to attract and convert business buyers, working with content, SEO, design, and sales teams under senior guidance.

The ideal candidate has around one year of hands-on content marketing experience, strong writing and storytelling skills, and a willingness to grow into a more strategic position.

Qualifications

• 1 year of experience in content marketing, content strategy, copywriting, or a related B2B role (internships and freelance work count)
• Strong writing, editing, and storytelling skills
• Basic understanding of B2B buyer journeys, personas, and the marketing funnel
• Working knowledge of SEO fundamentals and keyword research
• Familiarity with analytics tools such as Google Analytics, Search Console, or HubSpot
• Experience with a CMS (WordPress or similar)
• Good organizational and project management skills
• Clear communication and the ability to work with multiple teams
• Willingness to learn, take feedback, and grow into more strategic work

Responsibilities

• Support the development and upkeep of the content strategy and editorial calendar
• Research target audiences, buyer personas, competitors, and industry trends to find content opportunities
• Plan content for different stages of the buyer journey (awareness, consideration, decision)
• Create and edit B2B content such as blogs, case studies, whitepapers, email campaigns, and landing page copy
• Work with the SEO team on keyword research and topic clusters
• Brief writers, freelancers, and designers, and review their work for quality and brand voice
• Gather insights, customer stories, and subject-matter input from sales and product teams
• Track content performance (traffic, engagement, leads) and share regular reports with the team
• Audit existing content and recommend what to update, repurpose, or retire
• Follow and help maintain brand voice and content guidelines

Skills

Writing

Editing

Storytelling

SEO fundamentals

Analytics tools

CMS knowledge

Project management

Cross-team collaboration

Clear communication

Tools

Google Analytics

Search Console

HubSpot

WordPress

Zoho

Salesforce

Job description

We're looking for a B2B Content Strategist at LEAURY - A leather made products brand. It's sister company of Xpert Prime. The ideal candidate will have around one year of experience to help plan and execute content that attracts and converts business buyers. You'll work closely with our content, SEO, design, and sales teams, with guidance from senior marketers. It's a good fit if you have some hands-on content marketing experience and want to grow into a strategic role.

Job Type: Full Time - Onsite - Night Shift

Timings: Monday - Friday (7PM - 4 AM)

Responsibilities

• Support the development and upkeep of the content strategy and editorial calendar
• Research target audiences, buyer personas, competitors, and industry trends to find content opportunities
• Plan content for different stages of the buyer journey (awareness, consideration, decision)
• Create and edit B2B content such as blogs, case studies, whitepapers, email campaigns, and landing page copy
• Work with the SEO team on keyword research and topic clusters
• Brief writers, freelancers, and designers, and review their work for quality and brand voice
• Gather insights, customer stories, and subject-matter input from sales and product teams
• Track content performance (traffic, engagement, leads) and share regular reports with the team
• Audit existing content and recommend what to update, repurpose, or retire
• Follow and help maintain brand voice and content guidelines

Qualifications

• 1 year of experience in content marketing, content strategy, copywriting, or a related B2B role (internships and freelance work count)
• Strong writing, editing, and storytelling skills
• Basic understanding of B2B buyer journeys, personas, and the marketing funnel
• Working knowledge of SEO fundamentals and keyword research
• Familiarity with analytics tools such as Google Analytics, Search Console, or HubSpotExperience with a CMS (WordPress or similar)
• Good organizational and project management skills
• Clear communication and the ability to work with multiple teams
• Willingness to learn, take feedback, and grow into more strategic work

Nice to Have

• Experience in SaaS, technology, or professional services content
• Exposure to ABM, lead generation, or sales enablement content
• Familiarity with CRM or marketing automation tools (HubSpot, Zoho, Salesforce)
• Basic experience with video, webinar, or social content
• Content marketing or SEO certifications (HubSpot, Google, Content Marketing Institute)