Assistant Manager, Data-Driven Marketing Campaigns

Oxford University Press

Karachi Division

On-site

PKR 1,800,000 - 3,000,000

Full time

3 days ago

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Job summary

Oxford University Press in Karachi seeks a strategic Marketing Manager to drive multi-channel campaigns across digital, social, PR and BTL activities, aligning with education market needs. You will lead data-driven initiatives to boost brand awareness, engagement, and market penetration.

The ideal candidate has 3–4 years of proven experience in multi-channel marketing, strong analytics, and exceptional communication skills to craft compelling messages for diverse audiences in the education

Qualifications

Master’s degree in Marketing or Business Studies from a reputable institution.
3–4 years of multi-channel marketing experience.
Proven ability to plan, execute and optimize campaigns.
Strong written and verbal communication.

Responsibilities

Strategically plan and implement digital marketing campaigns to strengthen online presence and foster customer engagement.
Develop cohesive communication strategies including PR, digital marketing, content marketing, and social media.
Apply segmentation and customer profiling to maximize demand generation.
Plan and manage BTL activities such as events, promotions, product launches, and direct marketing.
Track and analyse campaign performance data to improve effectiveness.