ASO Specialist — Mobile Games Growth & Optimization

Game District

Pakistan

On-site

PKR 1,500,000 - 2,300,000

Full time

5 days ago

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Job summary

Game District is looking for an App Store Optimization (ASO) Expert to drive organic growth and maximize the visibility of our mobile games across the Google Play Store and Apple App Store. The ideal candidate will have strong expertise in ASO, store conversion optimization, keyword strategy, creative optimization, and market analysis to improve app discoverability, conversion rates, and organic installs.

They will develop and execute ASO strategies, optimize metadata and localization, run A/B

Qualifications

2–5 years of ASO experience in mobile gaming.
Deep knowledge of Google Play and Apple App Store ranking algorithms.
Proven track record in keyword research and metadata optimization.
Experience improving CVR through creative optimization and testing.
Strong data analysis and market research skills.

Responsibilities

Develop and execute ASO strategies to improve app visibility, keyword rankings, and organic growth across Google Play Store and Apple App Store.
Optimize app metadata, including titles, descriptions, keywords, and localization to maximize discoverability.
Improve store CVR through creative optimization of icons, screenshots, feature graphics, and preview videos.
Plan, execute, and analyze A/B tests to optimize store performance.
Conduct keyword research, competitor analysis, and market research to identify growth opportunities.
Generate creative ideas for new store listings based on industry trends and user behavior.
Collaborate with designers to create polished, high-converting store assets.
Monitor ASO performance metrics and provide actionable insights to improve rankings, installs, and CVR.
Work closely with User Acquisition, Product, and Creative teams to align ASO with game launches.
Stay up to date with App Store and Google Play algorithm changes, ASO best practices, and mobile gaming trends.