Area Sales Manager - Beverages

Gourmetpakistan; Gujrat Division; On-site; PKR 1,100,000 - 1,800,000; Full time

Job summary

Gourmetpakistan is seeking an Area Sales Manager – Beverages to drive growth across the beverages portfolio. You will lead distributor networks, expand market reach, and coach sales teams to achieve volume targets and profitable mix.

The role focuses on optimizing availability, stock coverage, and in-store execution with strong emphasis on SISH, shelf displays, and effective trade marketing to win in the market.

Responsibilities

• Achieve sales targets across all packs and categories within the beverages portfolio, while maintaining a profitable product mix across CSD, Water, and Juices.
• Improve the availability and sales of priority pack sizes and categories, including 300 ml, 1.0 L, 1.5 L, 2.25 L, and Water SKUs.
• Ensure excellence in in-market execution by improving strike rate, product availability, shelf displays, full-case displays, and Share in Shop (SISH).
• Manage distributor performance to support sales growth, market coverage, and effective execution.

Job description

The Area Sales Manager – Beverages drives sustainable business growth by achieving volume, market coverage, and execution targets across the beverages portfolio. The role is responsible for effective distributor management, market expansion, and developing high-performing sales teams through coaching, capability building, and performance management.

Responsibilities

Achieve sales targets across all packs and categories within the beverages portfolio, while maintaining a profitable product mix across CSD, Water, and Juices.

Improve the availability and sales of priority pack sizes and categories, including 300 ml, 1.0 L, 1.5 L, 2.25 L, and Water SKUs.

Ensure excellence in in-market execution by improving strike rate, product availability, shelf displays, full-case displays, and Share in Shop (SISH).

Manage distributor performance to support sales growth, market coverage, and effective execution.