Web Producer

MRM; Taguig; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

Cisco seeks a Web Producer in the Philippines to translate business objectives into high-impact digital experiences, owning page-level experience, structure, content layout, and user journeys to optimize engagement and lead generation.

You will bridge business partners and technical teams, manage the full production lifecycle from strategy to deployment, uphold governance, accessibility and quality, and use data-driven insights to iterate and scale digital experiences aligned with Cisco’s goals.

Qualifications

• Strategic cross-functional collaboration
• Web governance and accessibility
• SEO and performance optimization
• AEM and web publishing processes
• Data-driven iteration and optimization

Responsibilities

• Own page-level experience, architecture, content layout and user journeys to optimize engagement and lead generation
• Bridge business partners and technical teams across Engineering, Web Strategy, SEO/Localization
• Manage end-to-end production lifecycle from strategy to deployment
• Ensure governance, design systems and accessibility standards across web properties
• Leverage analytics to improve site and campaign performance and speed-to-market

Job description

The Web Producer is a strategic partner and operational lead responsible for translating complex business objectives into high-impact digital experiences. Beyond driving execution, they own and actively influence page-level experience, architecture, content layout, user journeys, promotional pathways and prioritization to ensure every experience is optimized for visitor engagement and lead generation. The Web Producer is responsible for managing priorities, dependencies, tradeoffs, and challenging requirements when needed.

They consult and orchestrate the end-to-end delivery of web initiatives by bridging the gap between business partners and technical teams, including Engineering, Web Strategy, Web Design, SEO/LLMs, localization and publishing. Managing the full production lifecycle—from up front strategy to implementation through deployment, the Web Producer ensures that all digital assets not only meet rigorous standards for governance, design, accessibility, and quality, but are also delivered with speed and scale. By leveraging data-driven performance insights, they continuously refine and iterate on digital experiences, ensuring that every deployment is a measurable contributor to Cisco’s global business objectives.

• Strategic Collaboration: Partner cross-functionally within web marketing and outside of web with other cross-functional team to translate marketing objectives into high-performing, customer‑centric web experiences. or managing priorities, dependencies, tradeoffs, and challenging requirements when needed.
• Performance Optimization: Lead page-level layouts and content structures to enhance user journey flow, engagement, journey progression and conversion, and improve conversion/lead generation rates.
• Stakeholder Engagement: Serve as primary point of contact for stakeholders (BEs, Integrated Marketing. Legal, Corporate functions, Partners, etc.) including facilitating web strategy and planning calls to confirm requirements.
• Engagement Strategy: Develop and implement strategic cross-linking and internal promotional tactics to guide traffic effectively and maximize visibility across the website ecosystem.
• Data-Driven Iteration: Analyze visitor behavior and engagement metrics to provide actionable recommendations for ongoing site enhancements, content optimizations, page and campaign performance improvements.
• Campaign Alignment: Work closely with marketing stakeholders to ensure page strategy supports broader campaign and page goals, maintaining consistent messaging and clear calls-to-action (CTAs) that directly support business objectives.
• Technical & Operational Execution: Manage the end-to-end production lifecycle—including URL management, SEO best practices and AEM updates—while ensuring rigorous adherence to web governance, design systems and accessibility standards.
• Technical Liaison: Act as the primary technical partner for engineering-related blockers, ensuring efficient high-quality delivery through proactive communication and roadmap influence.
• Process Innovation: Champion operational efficiency by integrating advanced AI tools and workflow innovation as a strategic capability for scaling production, improving efficiency and to accelerate speed-to-market without compromising quality.
• Web Governance: Uphold and champion web governance, design system guidelines and accessibility standards across web properties.
• Results: Accountable for, including experience quality, business outcomes, delivery and continuous optimization.