Vitality Propositions & Engagement Strategist

AIA Shared Services; Manila; On-site; PHP 1,800,000 - 3,000,000; Full time

Job summary

AIA Shared Services in Manila seeks a senior Propositions and Marketing leader to drive the AIA Vitality program across markets. You will steer health and wellness propositions, pricing reviews, and partner campaigns to deliver business growth and customer value.

You will collaborate with product, marketing, and distribution teams to ensure effective rollout, training, and measurement of impact on KPIs. Plus, lead research and stakeholder alignment for regional best practices.

Qualifications

• Education: Graduate of a business course; MBA an advantage.
• Experience: Management/Marketing/Business Development with major retail/financial services exposure.
• Certifications/licenses: MBA, FLMI an advantage.

Responsibilities

• Develops and improves health and wellness propositions for growth and engagement.
• Leads Vitality program reviews, pricing analysis, and experience studies.
• conducts customer research to test viability and market need.
• Collaborates with stakeholders to integrate Vitality into new products.
• Drives campaigns, training, and communications with distribution partners.
• Monitors KPIs and prepares regular reports and budgets.

Skills

Strategic thinking

Analytical skills

Leadership

Communication (English & Filipino)

Presentation skills

Relationship management

Campaigns/Events management

People management

Resource management

Customer orientation

Creativity

Microsoft Office proficiency

Problem-solving skills

Education

MBA (advantage)

Business Administration / Commerce / Management / Economics / Marketing / Insurance degree

Tools

Microsoft Office

Job description

AIA Shared Services in Manila seeks a senior Propositions and Marketing leader to drive the AIA Vitality program across markets. You will steer health and wellness propositions, pricing reviews, and partner campaigns to deliver business growth and customer value.

You will collaborate with product, marketing, and distribution teams to ensure effective rollout, training, and measurement of impact on KPIs. Plus, lead research and stakeholder alignment for regional best practices.