TikTok Shop Operations Lead

Klaiya; Manila; On-site; PHP 1,200,000 - 2,400,000; Full time

Job summary

Klaiya in Manila seeks an experienced TikTok Shop Operations Lead to own and scale our ecommerce channel from the ground up. You will drive the overall strategy, manage the end-to-end sales funnel, and oversee store operations, content creation, livestreams, and paid traffic to hit aggressive GMV targets.

The ideal candidate has a proven track record scaling brands on social platforms, strong analytics, and the ability to lead cross-functional teams to deliver profitable growth.

Qualifications

• 3+ years leading e-commerce operations on TikTok Shop or similar platforms.
• Experience scaling brands from zero to growth with hit products.
• Strong analytical skills and data-driven decision making.
• Proven ability to lead cross-functional teams.

Responsibilities

• Define and execute the overall TikTok Shop operating strategy.
• Translate brand goals into monthly and weekly operational plans.
• Oversee store operations, content, livestreams, creator networks, and paid traffic.
• Analyze traffic, CTR and CVR to optimize future broadcasts.

Skills

TikTok Shop

E-commerce operations

Analytical skills

Team leadership

Brand scaling

Content coordination

Livestreaming

Paid traffic

GMV optimization

Pricing strategy

Job description

About the Role

We are seeking an experienced and results-driven TikTok Shop Operations Lead to oversee and scale our TikTok Shop e-commerce business from the ground up. In this role, you will own the overall channel strategy, manage the end-to-end sales funnel, lead product merchandising, and drive operational execution across store management, short video content, livestreams, and paid traffic.

The ideal candidate has a proven track record of scaling brands on e-commerce platforms, strong analytical acumen, and expertise in managing multi-disciplinary teams to hit aggressive GMV and profitability targets.

Key Responsibilities

Store & Growth Strategy:

• Define and execute the overall TikTok Shop operating strategy.


• Translate brand positioning, target demographics, and revenue goals into actionable monthly and weekly operational plans.

End-to-End Funnel Management:

• Oversee the full TikTok e-commerce ecosystem, including store operations, content creation, livestreaming, creator affiliate networks, and paid ad traffic.


• Take full accountability for final GMV, conversion rates (CVR), and project profit margins.

Product Merchandising & Strategy:

• Analyze market trends and platform sales data to identify, select, and bundle hero products.


• Build hit-product plans, optimize inventory mix, and develop pricing strategies that maximize sales velocity and profit margins.

Livestream & Content Coordination:

• Align and schedule both in-house live sessions and creator/affiliate livestream partnerships.


• Lead post-livestream review sessions analyzing traffic sources, funnel drop-offs, click-through rates (CTR), and conversion rates to continuously optimize future broadcasts.

Qualifications & Requirements

• Experience: Proven track record (3+ years) leading e-commerce operations, specifically on TikTok Shop or high-growth social commerce platforms.


• 0-to-1 Brand Scaling: Demonstrated experience building brands from scratch and driving hit products on social media channels.


• Funnel Mastery: Deep understanding of social commerce funnels, including content retention hooks, livestream conversion tactics, and paid traffic alignment.


• Analytical Skills: Proficiency with e-commerce analytics, post-stream traffic analysis, and backend conversion tracking.


• Leadership & Execution: Strong project management skills with the ability to lead cross-functional teams (content creators, hosts, videographers, and media buyers).