TikTok Shop Manager and Creator Coach

Ally; Metro Manila; Remote; PHP 2,813,000 - 3,516,000; Full time

Benefits offered by this job

Performance bonuses

Job summary

Ally is hiring a TikTok Shop Manager and Creator Coach to oversee a large roster of creators and coach their content into sales. You will also manage the TikTok Shop for brands these creators work with, ensuring content aligns with shop rules and drives GMV.

The role requires hands-on experience with TikTok Shop and a portfolio of coaching or creator results. Remote work spans US/Europe hours with strong emphasis on briefs and calls.

Qualifications

• Hands-on experience growing a TikTok Shop's sales, ideally in supplements, wellness or beauty.
• Portfolio showing content created or results as a creator/manager.
• Proven coaching results to improve creators' performance.
• Experience managing a large roster without losing threads.
• Clear, concise writing and speaking for briefs and calls.

Responsibilities

• Be the main contact for a large creator roster and manage all communications.
• Lead creator calls weekly to influence content direction.
• Provide feedback on hooks, formats, and what converts, with rationale.
• Build training materials in Loom and Notion so creators improve autonomously.
• Write briefs that can be acted on by a large roster without back-and-forth questions.
• Analyze views and sales (GMV) per creator to optimize results.
• Manage TikTok Shop storefronts and affiliate flows in Seller Center/Affiliate Center.
• Ensure content complies with TikTok Shop rules, especially wellness claims.

Skills

TikTok growth

Content coaching

Communication

Project coordination

Adaptability

Tools

Loom

Notion

Job description

Job title: TikTok Shop Manager and Creator Coach

Pay: USD 4,000 to 5,000 per month plus bonuses, depending on location and experience

Job title: TikTok Shop Manager and Creator Coach

Location: Remote, US / Europe hours

Type: Full-time contractor, 3-month probation

Pay: USD 4,000 to 5,000 per month plus bonuses, depending on location and experience

About the role

Ally is hiring for a performance creative agency that runs creator programmes for consumer brands. They have a large creator roster in the US, and none of them are being coached in a structured way yet. You will change that. You will also run TikTok Shop for the brands these creators sell for, so the content you coach turns into sales.

This is one role, not two: you manage the roster and you coach the content. Success is simple to see. Your creators' videos perform better week on week, measured on views and shop sales (GMV).

What you will do

• Be the main point of contact for a large creator roster and manage all communication with them

• Run creator calls once or twice a week that change what each creator makes next

• Give specific feedback on hooks, formats and what converts, and explain why

• Build the training system from scratch, in Loom videos and Notion pages, so creators can improve without a call

• Write briefs clear enough that a large creator roster can act on them at once, without a round of questions

• Read views and output per creator, and put your attention where it moves results

• Manage the TikTok Shop storefront and affiliate creators in Seller Center and Affiliate Center

• Keep every video and listing within TikTok Shop's content rules, especially for supplement and wellness claims

Your first 90 days

Day 30: You know where every creator stands, coaching has started, and your first training materials are in use

Day 60: You handle more creators and more of the programme without being managed through it

Day 90: You run your own pod of around three clients end to end and report on them directly

What you bring

• Hands-on experience growing a TikTok Shop's sales, ideally in supplements, wellness or beauty. We will ask for the numbers and your exact role

• A portfolio in one of two shapes: you have been a creator yourself and can show your content, or you have worked as a creator, affiliate or influencer manager and can show results

• Proof you have coached creators to a better result, not just supported them

• Experience keeping a large roster on track without losing threads

• Clear, concise writing and speaking. This role lives on briefs and calls

• High EQ: you adjust how feedback lands and keep people engaged after hard feedback

• High agency: you find the answer rather than escalating it

• Comfortable with many threads at once and switching between coaching, writing and coordination in the same day

• Able to work US / Europe hours

• Nice to have: you already use AI tools in how you work

• Not a fit if your proof is views or follower counts rather than sales (GMV).

Why this role

• You build the training system, not inherit it

• Scale and influence from week one: a large creator roster, with a direct effect on how their content performs

• A clear path to running your own pod by day 90