Territory Growth & Farmer Engagement Specialist

Syngenta Group; Bukidnon; On-site; PHP 450,000 - 750,000; Full time

Job summary

Syngenta Seeds is seeking a Territory Sales Executive to drive direct-to-farmer sales within the Philippines, managing distributors and retailers for sustainable growth. You will own day-to-day sales execution, farmer relationships, and loyalty programs to maximize lifetime value while coordinating with TAPs for multipliers at multiple channel levels.

The role emphasizes POG selling, field-driven outreach, and disciplined reporting, with a focus on delivering revenue targets and ensuring product

Qualifications

• Bachelor’s degree in Agriculture, Agribusiness, Business Management, or related field.
• 3–6 years experience in agribusiness or FMCG field sales.
• Experience managing distributor and retailer relationships.
• Exposure to direct farmer engagement and B2C selling (POG) is a strong advantage.
• Strong selling, negotiation, and relationship-building capability.
• High field orientation with disciplined execution habits.
• Customer-first mindset with focus on satisfaction and lifetime value.
• Ability to coordinate third-party service providers (TAPs) without direct authority.
• Strong reporting discipline and comfort with standard tools (MS Office; CRM an advantage)

Responsibilities

• Deliver territory sales targets across distribution, retail, and Product-on-Ground (POG) channels.
• Execute POG selling, including farmer identification, engagement, conversion, and follow-through.
• Drive sell-in and sell-out aligned with zone priorities, channel readiness, and supply availability.
• Build, own, and sustain direct relationships with farmer customers.
• Ensure high customer satisfaction, trust, and long-term loyalty.
• Develop priority growers into repeat customers and advocates, maximizing lifetime customer value.
• Manage day-to-day relationships with distributors and retailers within the territory.
• Ensure product availability, visibility, and execution of agreed commercial terms.
• Secure commitment from distributors and retailers to participate in approved programs, clearly aligning expectations on roles, timelines, and expected outcomes.
• Support distributor and retailer performance through focused sell-out acceleration activities.
• Monitor program progress and effectiveness in the territory, ensuring mechanics discipline, timely reporting, and early escalation of issues or deviations.
• Provide structured feedback on program performance, channel response, and improvement opportunities to ZSM, Field Marketing, and Commercial Excellence
• Execute channel activation and demand creation programs cascaded by Sales, Marketing, and Commercial Excellence, ensuring disciplined implementation at distributor and retailer levels.
• Drive effective rollout of retailer-focused incentive and demand generation programs, translating program mechanics into clear actions for channel partners.
• Lead in-store and on-ground execution of POS branding initiatives, store dress-up programs, and retailer activation contests, ensuring visibility, compliance, and quality standards are met.
• Execute sell-through acceleration programs such as farmer discounts, vouchers, raffles, and similar mechanisms, ensuring correct application, documentation, and adherence to approved mechanics.
• Work closely and directly with Trade Activation Promoters (TAPs) deployed as third-party support and acting as multipliers for push activities at retailer, financier, and farmer levels, without direct people supervision.
• Monitor program progress and effectiveness in the territory, ensuring mechanics discipline, timely reporting, and early escalation of issues or deviations.

Skills

Distributor management

Farm engagement

Negotiation

Relationship building

Field sales

Reporting

MS Office

Education

Bachelor’s degree in Agriculture

Tools

CRM

MS Excel

Job description

Syngenta Seeds is seeking a Territory Sales Executive to drive direct-to-farmer sales within the Philippines, managing distributors and retailers for sustainable growth. You will own day-to-day sales execution, farmer relationships, and loyalty programs to maximize lifetime value while coordinating with TAPs for multipliers at multiple channel levels.

The role emphasizes POG selling, field-driven outreach, and disciplined reporting, with a focus on delivering revenue targets and ensuring product