Territory Consumer Lead (Gen San)

Hammerjack Pty Ltd; Philippines; On-site; PHP 1,200,000 - 2,000,000; Full time

Job summary

JTI in General Santos seeks a Territory Consumer Lead to drive consumer acquisition and retention across General Trade and HORECA channels. You will develop and implement territory campaigns, coordinate with field sales, and manage budgets to optimize impact.

The role requires 2+ years in marketing or trade marketing, strong data analysis skills, and English/Filipino proficiency. Permanent position with local travel expectations.

Qualifications

• Bachelor's degree in Marketing, Business or Communications.
• At least 2 years in Sales, Marketing or Trade Marketing.
• Proficient in MS Office and Power BI.
• Fluency in English and Filipino; other local language a plus.
• Hold a valid driver's license (B1 or higher).

Responsibilities

• Develop campaigns and programs for assigned territories aligned with regional strategies.
• Lead end-to-end campaign mechanics, briefing, and field execution with trade partners.
• Manage FM budget and allocate resources for campaigns and tools.
• Monitor, evaluate, and report campaign performance against KPIs.
• Collaborate with Marketing, Sales, and external agencies to deliver programs.

Skills

Communication

Data analysis

Strategy & planning

Problem solving

Project management

Budget management

Education

Bachelor's degree in Marketing/Business/Communications

Tools

MS Office

Power BI

Job description

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.

To make a difference with us, all you need to do is bring your human best.

Location General Santos

Contract Type Permanent

Reporting to Field Marketing Zone Manager

Territory Consumer Lead

The Territory Consumer Lead (TCL) is under the Marketing function and is responsible for driving the business growth of their assigned territory through consumer acquisition and retention. To achieve this, the incumbent needs to drive quality Retailer Distribution and Wholesale Volume through a consumer-centric approach mindset. Based on their assessment of the challenges and opportunities in the assigned territory, making use of available information and collaborating with Field Sales, they will develop the necessary short- and long-term strategies and programs that will address the needs of the business and support the delivery of the territory KPIs, growth inclusive.

This role will be tasked to lead the development and management (including monitoring and reporting) of relevant campaigns and/or programs, that are part of the overall regional and zone strategies covering various touchpoints such as General Trade Retailers and Wholesalers, Local Key Accounts, Designated Smoking Areas, and HORECA channels, where the overall objective is Consumer Acquisition and Retention in the assigned territory.

This role will also be tasked to do the following

• External (Nielsen) and Internal (Sales Data) Data Analysis
• Conquer tools champion
• Competitive Analysis
• Budget Monitoring
• Creation of internal documents such as contracts, project briefs, weekly reports, closure reports, presentations during business review

What You Will Do

• STRATEGY & CAMPAIGN / PROGRAM DEVELOPMENT
• Review and understand all relevant information within the assigned territories through data understanding, competitive review, field work and insighting to identify challenges and opportunities, developing appropriate short-term and long-term strategic action plans for JTI brands within the territories assigned to enable business growth.
• Responsible for initiating and securing complete project approval) and all operational mandatories to activate planned campaigns/programs (Coordination with Marketing & Sales (M&S) stakeholders, Third Party Agencies, procurement, Suppliers, commercial system encoding, testing and production).
• Ensure campaign clarity amongst sales front liner
• LEADING IMPLEMENTATION
• Develop campaign/program mechanics, spiel and lead in briefing to field sales in order to guide them in the proper execution of programs across targeted trade partners and outlets consistent with program objectives, timelines, allocations, and all other company protocols with full compliance.
• Manage overall deployment and implementation of Brand-led /Field Marketing-led activities in the assigned territories.
• Key representative of Field Marketing (FM) in overseeing all activities in the assigned territories which will cover but not limited to various program tools such as consumer and trade deals, trade incentives, bundling activities (multi-pack or premium), sampling and consumer brand activations.
• Manage and deliver an optimal full year consumer acquisition campaigns / programs calendar in the assigned territories.
• Drive performance management & investment optimization. Drive program resources planning and deploymen
• PROGRAM EVALUATION
• Perform regular survey on campaign / program execution to ensure compliance with standards / intended trade impact. Immediately resolve or address any challenges, that includes immediate escalation
• Review performance vs objectives and not limited to in terms of volume, stores participation, implementation guidelines, competitive response, ease in implementation and effective campaign spend.
• This include oversee, monitor, measure execution success and program post-evaluation
• TERRITORY LEADERSHIP
• Support Brand and Field Marketing on Product Launches in building robust bottom up launch campaigns that include pipeline volumes and distribution partnering M&S stakeholders, drive merchandising requirements and pricing compliance for the assigned territories.
• Develop consumer campaigns to enable brand range selling in pre-identified territory / barangays.
• Provide cross functional support in understanding and developing an efficient route to consumer to better deliver high impact campaign and brand reach
• RESOURCE MANAGEMENT
• Responsible for assigned FM budget management and deployment of program tools and materials.
• Establish strict management, control and compliance for program enablers.

Who We Are Looking For

• Bachelor's Degree graduate, preferably of a Marketing / Business / Communications - related courses
• At least 2 years experience in Sales, Marketing, and Trade Marketing. Field experience is an advantage
• Good communication skills - Oral and Written (English, Filipino. Other local dialect is an advantage)
• Good understanding of digital tools, including usage of MS Office (Word, Excel & PowerPoint, Power BI)
• Data Gathering, insighting and analysis and be able to propose actionable solutions
• Strategy and plan formulation
• Problem Solving
• Project Management and monitoring
• Budget Management
• Drivers license (B1 or higher). We have a program to support qualified women, who do not hold a drivers license

Are you ready to join us Build your success story at JTI.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.