Role Purpose
- Lead Technical Marketing Development for Plantations crops, providing technical leadership to drive sustainable business growth.
- Develop and execute technical strategies supporting NPI, product launches, new opportunities, and portfolio growth.
- Provide technical expertise, field validation, and customer support to strengthen product positioning, adoption, and value proposition.
- Translate agronomic and market insights into practical technical solutions, crop programs, and marketing strategies.
- Build technical capability of Sales, Key Accounts, distributors, and relevant stakeholders.
- Support Portfolio Management in PLCM, product strategy, stewardship, and long-term portfolio development.
Technical Marketing & Product Development
- Develop technical strategies and value propositions for priority Plantation crops and products.
- Lead technical support for NPI, launches, new opportunities, and product lifecycle initiatives.
- Provide technical inputs to brand plans, campaigns, positioning, and product recommendations.
- Identify emerging agronomic needs and translate them into business opportunities.
Field Development & Technical Validation
- Lead technical trials, demonstrations, and field validation programs.
- Develop protocols, evaluate results, and generate credible technical evidence.
- Translate field data into product positioning, recommendations, and customer solutions.
- Monitor product performance, competitive technologies, and market technical trends.
Customer & Commercial Support
- Provide technical support to Key Accounts, Sales, distributors, and growers.
- Support customer visits, field assessments, demonstrations, technical meetings, and troubleshooting.
- Develop customized technical solutions for strategic customers.
- Capture field and customer insights to improve portfolio and marketing strategies.
Technical Capability & Stewardship
- Develop and deliver technical training for Sales, KAMs, distributors, and other stakeholders.
- Serve as technical subject matter expert for Plantations.
- Support resistance management, responsible use, and product stewardship.
- Ensure technical claims and recommendations are accurate, compliant, and evidence-based.
Portfolio & PLCM Support
- Provide technical inputs to PLCM and 5-year portfolio strategies.
- Identify opportunities for product optimization, differentiation, new uses, mixtures, and integrated solutions.
- Support Portfolio Manager in product growth, defense, and lifecycle decisions.
Technical Support Accountabilities
- Manage and supervise crop demonstartion farms (Banana, Pineapple and other PLN strategic crops)
- Monitor market intelligence, bringing actionable customer insight into portfolio strategy and marketing plan
- Provide technical support for Banana, Pineapple, Sugarcane, and other strategic Plantation crops.
- Support pest, disease, agronomic, and product-performance diagnosis.
- Develop technically sound crop protection programs and recommendations.
- Lead technical troubleshooting and field issue resolution.
- Support product efficacy, application, compatibility, timing, and positioning.
- Lead technical demonstrations and field days.
- Support resistance management and stewardship programs.
- Maintain technical knowledge, field data, and best-practice recommendations.
- Act as technical escalation point for complex field and customer issues.