Senior Business Development And Portfolio Manager

Syngenta; Davao del Norte; On-site; PHP 1,200,000 - 2,000,000; Full time

Job summary

Syngenta Philippines Plantations Unit seeks an experienced marketer to craft and execute the 5-year marketing strategy for profitable growth. You will align brand plans with sales and field teams to advance program implementation and ensure strong market positioning.

Leverage PLCM and NPI concepts, drive lifecycle management, and coordinate with APAC marketing to accelerate growth. A minimum of 10 years leading marketing is expected, with deep FMCG brand management experience and crops knowledge.

Qualifications

• 10+ years of marketing leadership experience.
• Experience in portfolio and brand development and management.
• Proven ability to lead and drive marketing and commercial teams with strong results.

Responsibilities

• Develop and pursue execution marketing strategy in NPI and new opportunities to accelerate growth.
• Develop and execute effective brand plans and brief campaign teams on strategy and direction for campaign planning with buy-in from sales.
• Drive third-party business strategy including in- and out-licensing to maximize Syngenta AI footprint and market share in PH Plantations.
• Uplift marketing capability and contribute to PLCM processes across portfolio.
• Develop and execute product strategies to maximize profitability over 5-year planning horizon.
• Champion PLCM and lifecycle strategies with cross-functional stakeholders.

Skills

Marketing strategy

Brand management

Strategic thinking

Job description

Job Description

Company Description

As a world market leader in crop protection, we help farmers to counter these threats and ensure enough safe, nutritious, affordable food for all – while minimizing the use of land and other agricultural inputs. Syngenta Crop Protection keeps plants safe from planting to harvesting. From the moment a seed is planted through to harvest, crops need to be protected from weeds, insects and diseases as well as droughts and floods, heat and cold. Syngenta Crop Protection is headquartered in Switzerland.

Role purpose

• Develop and pursue execution marketing strategy in NPI, new opportunities in Syngenta PH Plantations Unit to accelerate growth sustainably.
• Ensure the development and execution of effective brand plans for The Category in Philippines, ensure effective briefing of the campaign team on brand strategies and direction as key input to the campaign planning process; get buy-in from the Syngenta sales team
• Drive company third party business strategy, including but not limited to exploring and identifying opportunity, developing long term plan and implementing plan (both in-licensing and out-licensing), to maximize Syngenta AI footprint and market share in Plantations Market.
• Uplift marketing capability to the next level through continued application of MaSE program.
• Develop and contribute to execution of the products strategy and tactics that maximise overall profitability of focused categories and products (FCP) across the 5-year planning period & beyond.
• Champion PLCM processes, together with Portfolio Manager providing and implementing lifecycle strategies.
• Manage Technical Marketing Development for Plantations Crops.

Strategy And Business Accountabilities

• Develop 5-year marketing strategy for profitable and sustainable growth for Syngenta Philippines (Plantations Business), and getting consensus on priorities and resource plans (with APAC Marketing team, Philippines Marketing, Business Unit Head, Sales Head, Finance and P&S team)
• Drive company third party business strategy, including but not limited to exploring and identifying opportunity (both in Philippines and global), developing long term plan and implementing plan (both in-licensing and out-licensing), to maximize Syngenta AI footprint and market share in PH Plantations Market.
• Drive, together with Head of Sales, Plantations Business Unit Head and Marketing Head, marketing capability, competency and disciplinary for Syngenta PH Plantations Team.
• Active Product Lifecycle Management (PLCM) of existing portfolio and New Product Introductions (NPI), providing direction and coordinating activities across functions including Development, Supply, Customer Marketing, Finance and Sales in order to maximize profitable product life.
• Ensure the development and execution of effective brand plans for Forecasting & Consensus Process (FCP) in Philippines, ensure effective briefing of the campaign team on brand strategies and direction as key input to the campaign planning process; get buy-in from the Syngenta sales team
• Maintain 2 year rolling product volume and revenue forecast as part of the monthly Sales & Operations Planning (S&OP) process for FCP.
• Contribute to territory / country operation and governance processes when required (S&OP, DnA, iPlan, Portfolio Development Cycle (PDC), Country Leadership Team (CLT), Marketing Leadership Team (MLT), Portfolio Leadership Team (PLT), Price Steering Committee (PSC))
• Act as champion for FCP in PH Plantations and with the APAC organization when necessary.

Product & Campaign Management Accountabilities

• As a member of Portfolio Leadership Team, lead and manage in cross function coordination
• Monitor market intelligence, bringing actionable customer insight into portfolio strategy and marketing plan
• Develop and drive implementation of product strategies (NPI and PLCM) including market and customer segmentation, product positioning, pricing and go-to-market plans through creation of Brand Plans and management of the end-to-end process in commercial launches for FCP
• Effectively brief the Key Account Managers to ensure the creation of a clear marketing communications strategy for the portfolio (e.g., media mix, budget allocation across services, etc.)
• Work closely with Portfolio Leads and Key Account Managers to plan and deliver effective marketing campaigns driving their execution through the Sale Team and monitoring its effectiveness in timely manner.
• Manage product life cycle (including phase out) and product-related issues by coordinating with CPD and CPLT and RPLT.
• Develop and execute product pricing strategy (value, transactional, commercial offers)
• All employees must take personal responsibility and co-operate in preventing harm to themselves, others and the environment. This can be achieved by complying with Syngenta’s work instructions, policies and procedures and actively supporting and contributing to the ongoing development of HSE standards.

Qualifications

Critical knowledge

• Preferable but not limited to marketers in FMCG with complex brand and product portfolio management experience
• Strategic thinking and business acumen
• Crops and agronomy knowledge is a plus

Critical Experience

• 10 years in leading marketing position
• Experience in portfolio and brand development and management.
• Lead and drive successfully marketing and commercial organization with great track records

Additional Information

Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status. Learn more about our D&I initiatives here: https://www.syngenta.com/careers/working-syngenta/diversity-and-inclusion.