Senior Business Development and Portfolio Manager

Syngenta Philippines, Inc.; Davao City; On-site; PHP 900,000 - 1,800,000; Full time

Job summary

Syngenta Philippines, Inc. is seeking a strategic marketing leader to develop a 5-year growth plan for the Plantations business and drive cross-functional execution across APAC and PH teams.

You will lead NPI/PLCM initiatives, optimize brand plans, and expand via third-party licensing while uplifting marketing capability through MaSE programs. You will coordinate with Sales, Finance, and Supply to ensure accurate forecasts and robust go-to-market plans, while maintaining brand integrity and

Responsibilities

• Develop 5-year marketing strategy for Syngenta Philippines Plantations to drive profitable, sustainable growth with cross-functional consensus.
• Drive third party business strategy, exploring opportunities in PH and globally, and implement licensing plans to expand Syngenta AI footprint.
• Uplift marketing capability through MaSE program and strengthen PLCM for NPI and lifecycle management across functions.
• Coordinate with Development, Supply, Customer Marketing, Finance and Sales to maximize profitable product life.
• Ensure brand plans and forecasting processes (FCP) are executed with effective briefing of the campaign team and sales buy-in.
• Maintain rolling 2-year product volume and revenue forecasts as part of S&OP for FCP.
• Contribute to governance processes (S&OP, iPlan, CLT, MLT, PSC) as needed and champion FCP in PH Plantations and APAC.
• Lead cross-functional coordination as part of Portfolio Leadership Team.
• Monitor market intelligence to inject actionable insights into portfolio strategy and marketing plans.
• Develop and execute product strategies (NPI/PLCM) including segmentation, positioning, pricing and GTM for FCP.
• Brief Key Account Managers to craft clear marketing communications strategies for the portfolio.
• Collaborate with Portfolio Leads and KAMs to execute effective campaigns and monitor timing.
• Manage product lifecycle including phase-out and address product-related issues with CPD, CPLT, RPLT.
• Develop and execute pricing strategies (value, transactional, offers).
• All employees must uphold HSE standards and company work instructions.

Job description

Role purpose

• Develop and pursue execution marketing strategy in NPI, new opportunities in Syngenta PH Plantations Unit to accelerate growth sustainably.
• Ensure the development and execution of effective brand plans for The Category in Philippines, ensure effective briefing of the campaign team on brand strategies and direction as key input to the campaign planning process; get buy-in from the Syngenta sales team
• Drive company third party business strategy, including but not limited to exploring and identifying opportunity, developing long term plan and implementing plan (both in-licensing and out-licensing), to maximize Syngenta AI footprint and market share in Plantations Market.
• Uplift marketing capability to the next level through continued application of MaSE program.
• Develop and contribute to execution of the products strategy and tactics that maximise overall profitability of focused categories and products (FCP) across the 5-year planning period & beyond.
• Champion PLCM processes, together with Portfolio Manager providing and implementing lifecycle strategies.
• Manage Technical Marketing Development for Plantations Crops.

Strategy and Business accountabilities

• Develop 5-year marketing strategy for profitable and sustainable growth for Syngenta Philippines (Plantations Business), and getting consensus on priorities and resource plans (with APAC Marketing team, Philippines Marketing, Business Unit Head, Sales Head, Finance and P&S team)
• Drive company third party business strategy, including but not limited to exploring and identifying opportunity (both in Philippines and global), developing long term plan and implementing plan (both in-licensing and out-licensing), to maximize Syngenta AI footprint and market share in PH Plantations Market.
• Drive, together with Head of Sales, Plantations Business Unit Head and Marketing Head, marketing capability, competency and disciplinary for Syngenta PH Plantations Team.
• Active Product Lifecycle Management (PLCM) of existing portfolio and New Product Introductions (NPI), providing direction and coordinating activities across functions including Development, Supply, Customer Marketing, Finance and Sales in order to maximize profitable product life.
• Ensure the development and execution of effective brand plans for Forecasting & Consensus Process (FCP) in Philippines, ensure effective briefing of the campaign team on brand strategies and direction as key input to the campaign planning process; get buy-in from the Syngenta sales team
• Maintain 2 year rolling product volume and revenue forecast as part of the monthly Sales & Operations Planning (S&OP) process for FCP.
• Contribute to territory / country operation and governance processes when required (S&OP, DnA, iPlan, Portfolio Development Cycle (PDC), Country Leadership Team (CLT), Marketing Leadership Team (MLT), Portfolio Leadership Team (PLT), Price Steering Committee (PSC))
• Act as champion for FCP in PH Plantations and with the APAC organization when necessary.

Product & Campaign Management Accountabilities

• As a member of Portfolio Leadership Team, lead and manage in cross function coordination
• Monitor market intelligence, bringing actionable customer insight into portfolio strategy and marketing plan
• Develop and drive implementation of product strategies (NPI and PLCM) including market and customer segmentation, product positioning, pricing and go-to-market plans through creation of Brand Plans and management of the end-to-end process in commercial launches for FCP
• Effectively brief the Key Account Managers to ensure the creation of a clear marketing communications strategy for the portfolio (e.g., media mix, budget allocation across services, etc.)
• Work closely with Portfolio Leads and Key Account Managers to plan and deliver effective marketing campaigns driving their execution through the Sale Team and monitoring its effectiveness in timely manner.
• Manage product life cycle (including phase out) and product-related issues by coordinating with CPD and CPLT and RPLT.
• Develop and execute product pricing strategy (value, transactional, commercial offers)
• All employees must take personal responsibility and co-operate in preventing harm to themselves, others and the environment.This can be achieved by complying with Syngenta’s work instructions, policies and procedures and actively supporting and contributing to the ongoing development of HSE standards.