Strategic PR & Corporate Communications Leader

LaVie Resort and Casino Manila; Manila; On-site; PHP 1,800,000 - 2,400,000; Full time

Job summary

LaVie Resort & Casino Manila is seeking a Senior Manager of Corporate Communications and Public Relations to shape, protect, and elevate the brand's public image. Reporting to the AVP, this role steers internal and external messaging, crisis readiness, and media partnerships across hospitality, gaming, and entertainment.

You will lead high-stakes campaigns, advise executives, and collaborate with Marketing, Legal, and HR to align communications with commercial goals and product launches.

Qualifications

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing or related field (Master's preferred).
• Proven experience in corporate communications, public relations, or media relations, preferably in hospitality/gaming.
• Track record of managing brand reputation, risk management, and crisis communications in a regulated environment.

Responsibilities

• Develop and present consultative PR pitches and risk assessments to C-suite executives.
• Architect and execute dual-pronged internal and external communication strategies.
• Lead lifestyle PR campaigns and build strong media partnerships.
• Cultivate long-term relationships with local and international media and key opinion leaders.
• Draft crisis management protocols and official statements to protect the brand.
• Collaborate with Casino Operations, Hotel, Marketing, and Legal to align messaging with launches and events.
• Partner with HR and leadership to improve internal engagement; monitor PR metrics and ROI.

Skills

Crisis communications

Media relations

Public relations

Executive communication

Stakeholder management

Education

Bachelor's degree in Public Relations, Communications, Journalism, Marketing

Master's degree preferred

Job description

LaVie Resort & Casino Manila is seeking a Senior Manager of Corporate Communications and Public Relations to shape, protect, and elevate the brand's public image. Reporting to the AVP, this role steers internal and external messaging, crisis readiness, and media partnerships across hospitality, gaming, and entertainment.

You will lead high-stakes campaigns, advise executives, and collaborate with Marketing, Legal, and HR to align communications with commercial goals and product launches.