Strategic Planner - Advertising

HAKUHODO/BCi; Pasig; On-site; PHP 600,000 - 800,000; Full time

Job summary

HAKUHODO/BCi seeks a Strategic Planner who is curious about people and rigorous about data, capable of turning brand challenges into ideas that excite both the agency and client. You’ll drive omnichannel plans, inspire teams, and uncover insights to win pitches in a fast-paced environment.

You will collaborate with multi-disciplinary teams to evolve traditional marketing into transformative ideas, balancing deadlines and budgets while delivering market-relevant strategic thinking for brands.

Qualifications

• 3–5 years of experience in strategic planning or related fields.
• Experience in advertising or agency environments.
• Proficient in gathering and synthesizing data from varied sources.

Responsibilities

• Develop strategic, omnichannel plans for brand and digital needs.
• Inspire market-relevant strategic thinking across teams.
• Build culture of curiosity by asking the right questions of brands and target markets.
• Uncover insights from unexpected triggers and turn them into ideas.
• Bring innovative thinking to workflows, deadlines, budgets.
• Evolve traditional marketing into transformative ideas.
• Assist in winning pitches by interpreting briefs and addressing client needs.

Skills

Brand research

Qualitative & quantitative research

Digital analytics

Project management

Collaboration

Job description

We're looking for a Strategic Planner who's as curious about people as they are rigorous about data someone who can turn a brand challenge into an idea the whole agency (and the client) gets excited about. If you love asking the right questions, spotting insights in unexpected places, and helping teams win pitches, we want to talk to you.

What you'll do:

• Develop strategic, omnichannel plans that support the brand and digital planning needs of the team
• Inspire fresh, market-relevant, and strategic thinking across multi-disciplinary teams
• Build a culture of curiosity asking the right questions of brands and target markets, and truly listening to learn
• Uncover insights from unexpected triggers and turn them into unique, buildable ideas
• Bring innovative thinking to team workflows, deadlines, and budgets
• Evolve traditional marketing communications into transformative ideas
• Help win pitches by interpreting briefs and responding sharply to client needs
• Help realize the agency's collective vision of becoming true innovators in today's changing marketing business

What You'll Bring:

• 3–5 years of experience in strategic planning, advertising, marketing, or a related field, preferably within an agency environment
• Solid qualitative and quantitative research skills conducting interviews, and gathering, analyzing, and synthesizing data from varied sources
• Proficiency with digital marketing tools, platforms, and analytics
• Strong project management skills, with the ability to manage multiple tasks and deadlines
• Ability to work collaboratively in a fast-paced, team-oriented environment