Strategic Marketing Lead | Brand, Growth & Campaigns

MICRODATA SYSTEMS AND MANAGEMENT, INC.; Butuan; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

MICRODATA SYSTEMS AND MANAGEMENT, INC. in the Philippines seeks an experienced Marketing Manager to develop and execute integrated campaigns across channels and lead a high‑performing team.

You will oversee brand management, budgeting, market research and events, coordinate with sales and product teams, and use analytics to optimize ROI and report to leadership. Required: 5–7 years in marketing with 2–3 in management; a bachelor’s degree in Marketing, Business Admin, Communications or related

Qualifications

• 5–7 years of progressive marketing experience, with 2–3 years in a management or supervisory role
• Proven track record of developing and executing marketing strategies
• Strong leadership and team management skills
• Excellent knowledge of digital marketing channels, social media, content marketing and analytics tools
• Strong financial acumen with demonstrated ability to manage budgets and analyse return on investment
• Excellent written and verbal communication skills with the ability to present to senior management and external stakeholders
• Experience in the technology or IT sector is an advantage
• Project management capabilities and ability to manage multiple campaigns simultaneously

Responsibilities

• Develop and implement integrated marketing strategies across channels
• Lead and coach the marketing team for planning, coordination and performance
• Oversee brand management and consistent messaging across all marketing communications
• Manage budgets and optimize resource allocation
• Coordinate with sales, product development and operations to align marketing efforts with business goals
• Plan and execute promotional events and product launches
• Monitor marketing performance metrics and report KPIs
• Manage external vendors, agencies and partners to ensure quality and cost-effectiveness
• Develop content strategies for digital and traditional channels

Skills

Leadership

Team management

Digital marketing

Content marketing

Analytics tools

Budget management

Strategic planning

Project management

Communication skills

Brand management

Education

Bachelor's degree in Marketing, Business Administration, Communications or related field

Tools

Google Analytics

CRM

SEO/SEM tools

Job description

MICRODATA SYSTEMS AND MANAGEMENT, INC. in the Philippines seeks an experienced Marketing Manager to develop and execute integrated campaigns across channels and lead a high‑performing team.

You will oversee brand management, budgeting, market research and events, coordinate with sales and product teams, and use analytics to optimize ROI and report to leadership. Required: 5–7 years in marketing with 2–3 in management; a bachelor’s degree in Marketing, Business Admin, Communications or related