Strategic Communication and Campaign Lead

NTU International; Manila; On-site; PHP 7,678,000 - 11,516,000; Full time

Job summary

NTU International A/S seeks a dedicated Key Expert – Team Leader to steer strategic communication and campaigning for the EU project in Vietnam. The role requires coordinating multi-disciplinary teams and ensuring delivery of high-impact visibility activities on-site in Hanoi.

You will design marketing concepts, manage campaigns, and collaborate with artists and influencers, bringing 12+ years of experience and Vietnam expertise to drive results for public institutions and EU partners.

Qualifications

• Twelve years of experience in marketing or communication contracts.
• Eight years of relevant professional experience in marketing/communication.
• Proven ability to lead multi-disciplinary teams and manage campaigns.

Responsibilities

• Provide overall leadership, strategic direction, coordination and quality assurance for communication activities.
• Develop marketing concepts or communication strategies and dissemination plans.
• Lead creation of audio-visual products for campaigns.
• Coordinate with artists, KOLs/influencers and diverse stakeholder groups.
• Ensure successful implementation of awareness campaigns, especially in Vietnam.

Skills

Team leadership

Strategic communication

Project coordination

English proficiency (C1)

Stakeholder engagement

Education

Master’s degree in communication or related field

Tools

Public relations tools

Job description

Key Expert – Team Leader / Full-time Strategic Communication and Campaign Lead

EU-funded Project: EU – Strategic Communication in Vietnam

Location: Hanoi, Vietnam (100% working time, on-site)

Indicative Start Date: 1 January 2027

Implementation Period: 36 months (indicative end date: 31 December 2029)

Position: Full-time

About NTU International A/S

NTU International A/S is an international consulting company providing project management and technical advisory services worldwide. NTU works with European Union institutions, international financial institutions, development agencies and public institutions across strategic communication, public relations, institutional development, stakeholder engagement, visibility campaigns and international cooperation.

NTU International is currently identifying qualified experts for the EU-funded project “EU – Strategic Communication in Vietnam.”

The overall objective of the project is to position the European Union as a strategic, reliable and long-term partner of Vietnam among key target audiences and partners.

The project will support the development and implementation of strategic communication initiatives, public relations activities, awareness campaigns and audience-focused communication approaches to strengthen the visibility, understanding and perception of the European Union in Vietnam.

In this context, we are seeking a highly qualified Key Expert – Team Leader / Full-time Strategic Communication and Campaign Lead to provide overall leadership, strategic direction, coordination and quality assurance for the project's communication and campaign activities.

Qualifications and Skills Required

• At least a Master’s degree in communication, or advertising, or marketing, or public relations, or media, or journalism, or directly related discipline;
• Or a university degree in the above mentioned disciplines or in directly related disciplines, plus additional relevant professional experience of at least five (5) years on top of the professional experience required below;
• Proficiency (level C1) in English in both speaking and writing.

General Professional Experience

• At least twelve (12) years relevant professional experience in:

Managing marketing or communication related contracts;

Coordinating the implementation of public relations;

Supervising teams of marketing or communication experts.

Specific Professional Experience

• At least eight (8) years of relevant professional experience in:

Developing at least one (1) marketing concept or communication strategy or dissemination and communication plan;

Implementing successfully at least one (1) awareness campaign in the last 3 years;

Leading on the creation of at least three (3) audio-visual products;

Proven working experience with at least one (1) group of artists or Key Opinion Leaders (KOLs)/ influencers relevant to specialized audiences in the last 3 years;

Proven marketing or communication experiences in Vietnam is a must.