Strategic Brand Manager, Oncology & Haematology

Dr. Reddy's Laboratories; Manila; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

Dr. Reddy's Laboratories is seeking a Brand Manager to lead Oncology/Haematology brands, driving launches, market leadership, and revenue growth. You will collaborate with multiple commercial teams on strategy, creative execution, product support, and sales alignment.

The role emphasizes strong cross-functional teamwork, patient-centric marketing, and adherence to corporate compliance as you shape the brand narrative and campaigns across channels.

Qualifications

• Educational qualification: Bachelor’s or Master’s in Science/Marketing/Business.
• Minimum 2 years of experience in product/brand marketing within healthcare/pharmaceuticals at a multinational company.
• Oncology/Haematology portfolio experience preferred.

Responsibilities

• Develop robust marketing insights for the Brand Plan with a patient-centric focus.
• Maintain up-to-date understanding of customer perspectives through regular engagement with healthcare providers and stakeholders.
• Develop portfolio for Oncology/Haematology; align brands to enable sales targets.
• Lead multi-channel marketing design and implementation to strengthen campaigns and stakeholder engagement.
• Manage promotional budget to optimize channel mix for marketing initiatives.
• Advise on channels to ensure Brand Story is consistently used by Brand and In-Field Teams.
• Engage key opinion leaders and HCPs; ensure flawless CLM execution and cross-functional support.
• Lead digital listening and channel research to inform brand strategy and market dynamics.
• Coordinate with COE for market research and insights for Brand Planning and Patient Journey.
• Provide product training and role-play to sales teams to enhance product knowledge.

Skills

Brand management

Marketing strategy

Cross-functional collaboration

Analytical thinking

Digital marketing

Patient-centric

Pharmaceutical industry knowledge

Education

Bachelor’s / Master’s degree in Science or Marketing or Business

Job description

Dr. Reddy's Laboratories is seeking a Brand Manager to lead Oncology/Haematology brands, driving launches, market leadership, and revenue growth. You will collaborate with multiple commercial teams on strategy, creative execution, product support, and sales alignment.

The role emphasizes strong cross-functional teamwork, patient-centric marketing, and adherence to corporate compliance as you shape the brand narrative and campaigns across channels.