Sr. Brand Specialist

GoPrime Technology Corp.; Las Piñas; On-site; PHP 2,399,520 - 3,599,280; Full time

Benefits offered by this job

Performance Bonus

Incentives

Government Mandated Benefits

Job summary

A leading technology company seeks a Brand Manager to develop and execute brand strategies for solar products and batteries in the Philippines. Candidates should have over 5 years of experience in brand management and marketing, preferably within renewable energy or tech sectors. This role involves monitoring market trends, managing brand portfolios, and leading integrated marketing campaigns. Ideal candidates should possess strong communication and project management skills along with proficiency in marketing tools.

Qualifications

• Minimum 5+ years of experience in brand management or marketing.
• Proven track record managing multi-brand portfolios across B2B and B2C channels.
• Experience with product launches and campaign development.

Responsibilities

• Develop and implement brand strategies for various products.
• Monitor market trends and competitor positioning.
• Lead initiatives to increase brand awareness and market penetration.

Skills

Brand management

Market research

Campaign development

Communication

Project management

Education

Bachelor's degree in Marketing, Communications, or related field

MBA or relevant postgraduate qualification

Tools

Google Analytics

HubSpot

Salesforce

Adobe Creative Suite

Figma

Job description

Job Description

Employee Recognition and Rewards

Performance Bonus, Incentives

Government Mandated Benefits

Brand Management & Execution

• Develop and implement brand strategies for solar products, batteries, and other products under distribution
• Ensure brand guidelines are consistently applied across all touchpoints (online, offline,
• Localize and adapt global brand content to fit regional market trends and cultural nuances
• Drive initiatives that increase brand awareness, customer trust, and market penetration
• Plan and execute integrated marketing campaigns including digital, trade, retail, events, and reseller programs
• Coordinate the creation of brand materials—catalogs, brochures, POS materials, presentations, digital assets
• Collaborate with digital and creative teams to develop content tailored for target customer segments (installers, distributors, end-users)
• Lead or support product introductions for new SKUs across assigned brands in alignment with sales and marketing goals
• Ensure timely availability of launch assets—datasheets, sales kits, videos, technical briefs
• Coordinate with principals and suppliers to align messaging and technical accuracy

Market Research & Competitive Analysis

• Monitor market trends, competitor positioning, pricing, and promotional tactics
• Generate actionable insights and recommendations to adjust brand tactics and capture
• Track customer feedback, market sentiment, and product performance for continuous improvement
• Act as the primary liaison with brand principals and marketing representatives of partner brands
• Manage the co-branding and cooperative marketing processes with vendors and agencies
• Track and report on usage of brand marketing funds, rebates, and MDF (Market Development Funds)
• Define and track brand KPIs including awareness, engagement, and contribution to sales
• Provide regular reporting and presentations to leadership with strategic recommendations
• Manage budgets and timelines related to brand projects and campaigns

SKILLS AND QUALIFICATIONS

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field required
• MBA or relevant postgraduate qualification is a plus
• Minimum 5+ years of progressive experience in brand management, marketing, or strategic communications, preferably within the renewable energy, electronics, or tech distribution sectors
• Proven track record managing multi-brand portfolios across B2B and B2C channels
• Experience with product launches, campaign development, and partner/vendor marketing collaboration
• Background in managing co-branded marketing efforts and market development funds (MDF) is strongly preferred

Strategic & Technical Competencies

• Brand Strategy & Execution: Deep understanding of brand positioning, identity systems, and go-to-market execution across traditional and digital platforms
• Campaign & Content Development: Skilled in conceptualizing and executing integrated marketing campaigns across paid, owned, and earned media
• Market Intelligence: Proficient in competitive analysis, market segmentation, and leveraging insights to drive brand differentiation and tactical adjustments
• Data-Driven Decision Making: Ability to analyze KPIs (brand awareness, engagement, ROI) and translate data into actionable strategies
• Project Management: Demonstrated ability to lead cross-functional initiatives with multiple stakeholders, manage tight deadlines, and prioritize tasks effectively
• Proficient in marketing and analytics tools such as Google Analytics, HubSpot, Salesforce, Mailchimp, Meta Business Suite, or equivalent
• Working knowledge of design and content tools like Adobe Creative Suite, Canva, Figma, etc.

Interpersonal & Soft Skills

• Exceptional communication skills—both written and verbal—with a strong attention to detail and tone of voice alignment
• Creative thinker with a proactive approach to problem-solving and innovation in brand storytelling
• Collaborative team player who thrives in cross-functional environments and can liaise effectively with internal stakeholders and external partners
• Adaptable and resilient, able to pivot strategies in response to market changes, shifting priorities, or stakeholder feedback

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